Verónica Claver

ANALYTICS · 21 / 05 / 2020

How to create segments in Google Analytics

Google analytics allows us to configure countless parameters, among them, segments that will help us obtain a greater number of conversions. When we enter Google Analytics and look at the volume of data we have, it is very common for us to ask questions: What behavior do the users who performed a conversion on our […]

Amparo Máñez

ANALYTICS · 08 / 04 / 2020

Google Analytics in WordPress: Learn how to install it!

Do you have a WordPress website or blog? Are you looking for a way to monitor and track the traffic that reaches your website? In that case, Google Analytics will be your best ally. This powerful and free Google tool provides statistics and valuable data with which you can identify what happens within your website, […]

Susana Argudo

ANALYTICS · 18 / 03 / 2020

Discover the potential of Google Analytics filters

Why using Google Analytics filters will allow you to optimize your daily work as a web analyst? Whether your passion is web analytics or if you work occasionally with Google Analytics, this article interests you!

Joan Buigues

ANALYTICS · 05 / 03 / 2020

Get the most out of Google Data Studio in 10 steps

Data Studio is one more example of how, from the Mountain View company, they tend to overtake the rest of the world. And for better or worse, they have democratized the possibility to visualize and analyze data to make more decisions in the company. Google Data Studio was launched in the early 2016, Within The Google Analytics Suite […]

Joan Buigues

ANALYTICS · 26 / 12 / 2019

Google Sheets: 10 formulas to squeeze your data

Google sheets or Google spreadsheets have become today an essential tool for many companies. And it’s that they offer most of the features of traditional spreadsheets with the advantage of being in the cloud. In this way, we can work by teams making changes individually on the same file that is saved in real time. Once we […]

Maria Soler

ANALYTICS · 14 / 11 / 2019

Google Ads Certification

In a world where digital transformation is in our daily lives, Google Certifications help you understand the skills, knowledge and necessary behaviors to provide your customers the digital strategy that makes their company grow, make the growth faster and create a sustainable competitive advantage. What are Google certifications and what are they made of? Google […]

Susana Argudo

ANALYTICS · 26 / 09 / 2019

Attribution Models: Google Ads, Analytics and Facebook

As promises are made to keep, in the last post we talked about the attribution models that we can find within the Google Ads platform, and we also promised to analyze the differences between the attribution models of 3 platforms widely used in advertising campaigns and measurement of results: Google Ads, Facebook and Analytics. We […]

Joan Buigues

ANALYTICS · 17 / 06 / 2019

Dashboard for Facebook and Instagram: Do you know how to prepare yours?

If you work in digital marketing, you’ve probably ever needed to have a dashboard for your Facebook and Instagram profiles, with all the data well integrated and with the information needed to make the right decisions. Because if you want to know which Instagram post worked best last month, which day of the week is […]


ANALYTICS · 22 / 03 / 2018

Custom Reports in Google Analytics

Customised reports help us to concentrate data and summarise it in a way that helps us to analyse the data we are really interested in. Stop using the reports you find by default, and start configuring Google Analytics reports with the desired metrics. Let’s start: Google Analytics has its interface with standard reports structured in […]


ANALYTICS · 16 / 08 / 2017

Goals in Google Analytics How to maximize conversions

How many users subscribe to the newsletter? What kind of users, those who visit your website through mobile or live in a certain country, convert more? What social networks generate more conversions? Through which source of traffic do you get more sales? Which visitors generate more sales, those coming from the newsletter or Facebook? These […]


ANALYTICS · 27 / 09 / 2016

Attribution Models: Disassembling the Last Click

Engañados por nuestros Modelos de Atribución: más allá del Last Click

Josue Simón

ANALYTICS · 15 / 09 / 2016

How to implement the Conversion in Click with Tag Manager

One of the great advantages of investing in search engine or SEM advertising, when compared to other types of advertising investments, or with other classic marketing networks, is undoubtedly the real ability to measure the results and the return of such Investment. John Wanamaker said more than 120 years ago: “Half my investment in advertising […]

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