ANALYTICS · 21 / 05 / 2020
Google analytics allows us to configure countless parameters, among them, segments that will help us obtain a greater number of conversions. When we enter Google Analytics and look at the volume of data we have, it is very common for us to ask questions: What behavior do the users who performed a conversion on our […]
ANALYTICS · 08 / 04 / 2020
Do you have a WordPress website or blog? Are you looking for a way to monitor and track the traffic that reaches your website? In that case, Google Analytics will be your best ally. This powerful and free Google tool provides statistics and valuable data with which you can identify what happens within your website, […]
ANALYTICS · 18 / 03 / 2020
Why using Google Analytics filters will allow you to optimize your daily work as a web analyst? Whether your passion is web analytics or if you work occasionally with Google Analytics, this article interests you!
ANALYTICS · 05 / 03 / 2020
Data Studio is one more example of how, from the Mountain View company, they tend to overtake the rest of the world. And for better or worse, they have democratized the possibility to visualize and analyze data to make more decisions in the company. Google Data Studio was launched in the early 2016, Within The Google Analytics Suite […]
ANALYTICS · 26 / 12 / 2019
Google sheets or Google spreadsheets have become today an essential tool for many companies. And it’s that they offer most of the features of traditional spreadsheets with the advantage of being in the cloud. In this way, we can work by teams making changes individually on the same file that is saved in real time. Once we […]
ANALYTICS · 14 / 11 / 2019
In a world where digital transformation is in our daily lives, Google Certifications help you understand the skills, knowledge and necessary behaviors to provide your customers the digital strategy that makes their company grow, make the growth faster and create a sustainable competitive advantage. What are Google certifications and what are they made of? Google […]
ANALYTICS · 26 / 09 / 2019
As promises are made to keep, in the last post we talked about the attribution models that we can find within the Google Ads platform, and we also promised to analyze the differences between the attribution models of 3 platforms widely used in advertising campaigns and measurement of results: Google Ads, Facebook and Analytics. We […]
ANALYTICS · 17 / 06 / 2019
If you work in digital marketing, you’ve probably ever needed to have a dashboard for your Facebook and Instagram profiles, with all the data well integrated and with the information needed to make the right decisions. Because if you want to know which Instagram post worked best last month, which day of the week is […]
ANALYTICS · 22 / 03 / 2018
Customised reports help us to concentrate data and summarise it in a way that helps us to analyse the data we are really interested in. Stop using the reports you find by default, and start configuring Google Analytics reports with the desired metrics. Let’s start: Google Analytics has its interface with standard reports structured in […]
ANALYTICS · 16 / 08 / 2017
How many users subscribe to the newsletter? What kind of users, those who visit your website through mobile or live in a certain country, convert more? What social networks generate more conversions? Through which source of traffic do you get more sales? Which visitors generate more sales, those coming from the newsletter or Facebook? These […]
ANALYTICS · 27 / 09 / 2016
Engañados por nuestros Modelos de Atribución: más allá del Last Click
ANALYTICS · 15 / 09 / 2016
One of the great advantages of investing in search engine or SEM advertising, when compared to other types of advertising investments, or with other classic marketing networks, is undoubtedly the real ability to measure the results and the return of such Investment. John Wanamaker said more than 120 years ago: “Half my investment in advertising […]
