Customised reports help us to concentrate data and summarise it in a way that helps us to analyse the data we are really interested in. Stop using the reports you find by default, and start configuring Google Analytics reports with the desired metrics.
Let’s start: Google Analytics has its interface with standard reports structured in the following categories:
As we see, with these reports we obtain a large volume of data but do we need to know all this data? Probably not. It is for this reason that in Digital Menta We recommend you to generate Personalized Reports in Google Analytics that are going to save us time and we will be able to know that information that really contributes value to us. To establish the metrics and dimensions that really interest you in your day to day, identify the objective and who will use the information, this will allow you to define the format and data you need.
Once the report is made, daily, weekly or monthly you can export the data in Excel or PDF and work with them as you consider.
As we have commented, the personalized reports provide a great autonomy. To Create Them, we entered our Google Analytics account, in the section Personalization-> custom Reports and click on + New Custom Report.
As we enter, we observe the following template:
As we see in the picture, the report is structured in the following way:
In the following image, we look at the case study discussed with the type of Explorer report:
And once all these aspects have been established, we already have the custom report!
Following the example discussed above, the data that would report to us for the type of the file explorer is as follows:
As we see in the report in the boxes indicated, we can change or combine data:
Finally, you can share your report with another user by entering your e-mail, as long as you have access to the property and you can save and export the report in Excel, CSV, Google spreadsheet or PDF to work in the most comfortable way possible.
And now it’s your turn! Would you like to create a custom report in Google Analytics?
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