Why use Google Analytics filters will allow you to maximize your daily work as a Web analyst? Whether your passion is web analytics or if you work on a casual basis with Google Analytics, this article interests you!
The filters allow us to modify the information that a view reports. When we create a property, a view named "All data on the Web site" is associated by default. We recommend that you leave this view created by default and create new views to apply the filters to.
For example, a Web page that is an e-Commerce and has a blog built in, we can have a view with "All the data on the website", which reports all the data on the page, another view with a filter that only gives us the data of the E-Commerce and another view with a filtr Or that only reports the information of the blog. In this way, whether you are a Web analyst or Content Manager, with a simple blow of sight, you will be able to access the data quickly for further analysis.
Before you begin to explain how to create a filter, let's remember what is the structure Of Google Analytics:
– A view with all the data on the website. It Comes predefined and we recommend leaving it.
– A view that only reflects data for a particular country
– A view that only reports Google Adwords data.
– A view with data from a particular subdomain.
– A Test view.
Table of Contents
Before you begin to create the filters, it is important to know what the KPIS are and what information we want to analyze. Depending On this, we create a certain number of views for an account and apply some filters or others.
In this article, we will learn how to create predefined filters. To create a filter, go to the Google Analytics Administrator and select the account, property and view. From the view, we access the filters.
Inside filters, select "Add Filter".
Then we started to create the filters. In this article we will explain the 4 filters that come predefined:
This filter is used to exclude visits from a given IP.
To Create the filter and exclude traffic from the ISP, follow these steps:
Creating This filter, we would have a view with only the data from the store. The configuration would be as follows:
If on the contrary, we want only the data that come from the blog, the filter to apply would be as follows:
It is important in both cases to select the option "Starting with", because if you select "that are equal to/blog/", only show us the traffic of the main page of the blog.
Next articles, we will try how to create custom filters in Google Analytics.
What did you think of the predefined filters? Have you applied them yet? Tell us!
If you have any questions, we will be happy to help you solve them!
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