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Welcome to the manuscript of Digital Menta , where we combine our great passions for online marketing and the know-how from our experience.

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DigitalMenta

SEM · 18 / 06 / 2020

SEM Game: Revolutionize your Google Ads accounts

In Digital Menta we don’t like to stop. Our greatest enemy is called routine and so we are continually innovating and looking for new ways and methods to do our job better. The last idea we’ve had is called SEM game and we promise you that after reading this post you’re going to want to […]

Verónica Claver

SOCIAL ADS · 11 / 06 / 2020

Facebook campaigns: Things to do and Things not to do

This is not the first or the last time I’m talking to you about the wonderful Facebook advertising platform. Although the usability of both the interface and its Ad Manager has been advancing and gaining functionality, it is still light years away from the Google Ads interface. In Digital Menta we are more than satisfied […]

Miriam Bayona

SEM - SEO · 04 / 06 / 2020

Voice Searches

Voice search is one of the trends that is currently experiencing the greatest growth. In fact, more than one billion voice searches are already performed each month and it is expected that by 2020 50% of searches will be performed by voice. Therefore, given its high utilization, companies cannot ignore voice searches. They must be […]

DigitalMenta

SEM · 28 / 05 / 2020

10 Problems in a digital client-agency relationship. How to solve a crisis with your digital agency?

During the relationship between a customer and a digital service agency, there may be ups and downs due to multiple situations. It’s normal for a customer to have doubts about the quality of the services provided. Here are ten questions a customer can ask about your digital service provider.

Verónica Claver

ANALYTICS · 21 / 05 / 2020

How to create segments in Google Analytics

Google analytics allows us to configure countless parameters, among them, segments that will help us obtain a greater number of conversions. When we enter Google Analytics and look at the volume of data we have, it is very common for us to ask questions: What behavior do the users who performed a conversion on our […]

Gema Ordaz

SOCIAL ADS · 14 / 05 / 2020

Linkedin campaigns, much more than a B2B strategy

LinkedIn, it is no longer just that Social Network that you consult to see how the labor market is. Really, not only your classmates, bosses, teachers and friends give you recommendations, but… and the brands? They are also on LinkedIn, and they are looking for you. Are you a LinkedIn user? Stay here and see […]

Daniel Quiles

SEM · 11 / 05 / 2020

Top 10 Google products

Google’s most popular product is the search engine, but… do you know the rest of the services of the technological giant? Most people know about the existence of Google because they are familiar to search in the Internet from their platform, but the company has a great list of services with different features and functions. […]

Aina García

SEM · 07 / 05 / 2020

Google Ads Keyword Planner PRO Guide. Get the best out of it

If the tumbleweed started running through this section of your interface, get ready to surprise yourself! Google Ads Keyword Planner is better than ever, so get comfortable and enter your field. The knowledge of the seasonality of your campaigns can save you from drowning and take you to the crest of the wave if you […]

Andrea Sapiña

SEM · 30 / 04 / 2020

How to analyze the Impression Share in AdWords

Impression Share Adwords is a metric that can help us diagnose the health of our own account, by analyzing the number of impressions that we have received compared to the number of estimated impressions you could have received. If your campaigns have a low Impression Share, it may be due to several reasons. Impression Share […]

Jorge Sanchez

SEM · 23 / 04 / 2020

Create your Google AdSense account

Surely you will have heard about Google AdSense and how to monetize your website focused on the generation of relevant content. Through this Google advertising platform, your website can be converted into an advertising inventory through which you can start profiting and generate benefits from your online project. Tabla de contenidos1 What is Google AdSense?2 […]

Juan Vila Bou

SEM · 16 / 04 / 2020

Tricks to optimize your keywords in AdWords

The success of your campaigns depends largely on the choice of your keywords in AdWords. Badly selected keywords not only waste the traffic earned by your website, but they cost you a lot of money.

Amparo Máñez

ANALYTICS · 08 / 04 / 2020

Google Analytics in WordPress: Learn how to install it!

Do you have a WordPress website or blog? Are you looking for a way to monitor and track the traffic that reaches your website? In that case, Google Analytics will be your best ally. This powerful and free Google tool provides statistics and valuable data with which you can identify what happens within your website, […]

Irene Moreno

SEM · 02 / 04 / 2020

How to audit a Google Ads account?

During our years at Google and other companies we have seen a very large number of accounts with multiple methods of managing AdWords campaigns. This article (part one) aims to show what concepts must be taken into account when auditing an account Google advertising from a technical and operational viewpoint. In this first part we […]