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Welcome to the manuscript of Digital Menta , where we combine our great passions for online marketing and the know-how from our experience.

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Laura Gimenez

Laura Gimenez

SOCIAL ADS · 20 / 02 / 2020

We reveal our tricks for Instagram!

Learning how the Instagram algorithm works has become a real headache for individuals, influencers and brands. There are thousands of posts on the network talking about Instagram tricks, so today we are going to tell you the whole truth about where to dedicate all your efforts to achieve your goal in the social network.  In […]

Jorge Sanchez

SEM · 13 / 02 / 2020

Start your first campaign in Amazon Ads

Today, Amazon has become the largest Marketplace in the world.  If your business is based on e-commerce, Amazon may be a very important strategic and sales channel for you. The competition within it is increasing, have you thought about using campaigns from Amazon ads to increase your sales opportunities? Throughout the following post I will […]

Miriam Jimenez

SEM · 06 / 02 / 2020

10 keys to create the perfect ad in Google Ads

Nobody is perfect. Neither is a Google Ads ad. However, with the right notions about the platform, knowing the needs of our target audience well and following precise guidelines we can create (almost) perfect ads. But what does perfection mean for a Google Ads ad? What distinguishes a good ad from one “from the heap” […]

Montse García

SEM · 30 / 01 / 2020

Google Ads ad extensions

Do you want your ad to stand out from the competition? Improve your CTR? Are you looking for an easy way to improve your quality level? If the answer is yes, the time has come to master Google Ads ad extensions. When we talk about Google Ads, the first thing that comes to mind is […]

Laura Olba

INBOUND MARKETING · 23 / 01 / 2020

The revolution of Marketing 4.0

Marketing has been, is and will be a world yet to be discovered in which any detail or theory can always be taken one more turn to squeeze its maximum potential. This characteristic of marketing makes us complicit, to marketers, of a process of evolution and, especially of revolution, increasingly infinite and interesting. From traditional […]

Juan Vila Bou

SEM · 16 / 01 / 2020

14 SEM tools to analyze your competition

Tabla de contenidos1 1. Auction Insights (Comparison of auctions)2 2. SpyFu3 3. SEMRush4 4. iSpionage5 5. KeywordSpy6 6. Moat7 7. Adbeat8 8. Similarweb9 9. Minderest10 10. Boardfy11 11. Prisync12 12. Kompyte13 13. Facebook Ad Library14 14. Google Trends 1. Auction Insights (Comparison of auctions) The first of the SEM tools in the list we have within the Google Ads interface itself. Through the Auction Insights or Comparison of auctions, we […]

Marc Salvador

SEM · 09 / 01 / 2020

Google Ads Dictionary

Whether you have just landed in the world of Google Ads (former Adwords) or if you are an experienced Account Manager, it is always good to have a guide with the updated terms of the PPC world at hand. In addition, this Google Ads dictionary will serve as a refreshment and help to understand many […]

Félix Martín del Fresno

INBOUND MARKETING · 02 / 01 / 2020

Google Chrome extensions that every Digital Marketing specialist should use

If you are a digital marketing professional, whether you are starting or already been a while in this field, the extensions in your Google Chrome browser are essential, as they will help you and save you a lot of time in your day to day. If you don’t know them already, browser extensions are like […]

Joan Buigues

ANALYTICS · 26 / 12 / 2019

Google Sheets: 10 formulas to squeeze your data

Google sheets or Google spreadsheets have become today an essential tool for many companies. And it’s that they offer most of the features of traditional spreadsheets with the advantage of being in the cloud. In this way, we can work by teams making changes individually on the same file that is saved in real time. Once we […]

David Legare

SEO · 19 / 12 / 2019

SEO TRENDS 2020

We come from a year where news and algorithm updates by Google have played a crucial role in the day-to-day life of SEO. As we all know, Google updates its algorithm every week, but there are always one or two updates that especially shake the SERPs and become news above the rest. In this year, […]

Paloma García

UX · 12 / 12 / 2019

Use PageSpeed ​​Insights to improve the quality of a Landing Page

Users are increasingly demanding, so we must offer fast and satisfying experiences. Therefore, it is important to optimize the loading time of our landing page. And we must be more demanding with our site on mobile devices. According to recent studies, the average loading time of a page on a mobile device is 22 seconds. Taking […]

Yolanda Sánchez

SEM · 05 / 12 / 2019

TRENDS SEM 2020

You may think that we still have time to finish the year, but the truth is that we are getting closer to 2020. From what we have seen during this year, which has been full of changes and news, we should pay attention to the SEM trends that will govern in 2020 and the new […]

Digital Menta

SEM · 04 / 12 / 2019

How to link Google Ads with Google analytics?

Unifying Google Adwords with Google Analytics can help you to know through a single tool the full performance of your campaigns and ads. If you want to know how to link both tools in a practical way, read on! The joint analytics and Adwords management is advisable for all those customers who carry out payment […]