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Welcome to the manuscript of Digital Menta , where we combine our great passions for online marketing and the know-how from our experience.

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Carlos Miñana

Carlos Miñana

INBOUND MARKETING · 26 / 03 / 2020

The 4 stages of the Inbound Marketing strategy

Before getting down to work with the Inbound Marketing strategy, we need to define our Buyer Persona and its Buyer Journey. Why? It’s simple. Around these two elements, the strategy we define will work out. Moreover, if we know our buyer person, it will be much easier to detect their pain point and impact more […]

Susana Argudo

ANALYTICS · 18 / 03 / 2020

Discover the potential of Google Analytics filters

Why using Google Analytics filters will allow you to optimize your daily work as a web analyst? Whether your passion is web analytics or if you work occasionally with Google Analytics, this article interests you!

Andrea Sapiña

SEM · 12 / 03 / 2020

Search network vs Display network: what should I use in Google Ads campaigns?

I want to do AdWords campaigns but, in which Network, Search or Display? Once we decide to advertise with AdWords campaigns, it is often the case that we face different networks and types of campaigns without knowing how to choose the one that best suits our objectives. Should I do Search Network campaigns? Or maybe […]

Joan Buigues

ANALYTICS · 05 / 03 / 2020

Get the most out of Google Data Studio in 10 steps

Data Studio is one more example of how, from the Mountain View company, they tend to overtake the rest of the world. And for better or worse, they have democratized the possibility to visualize and analyze data to make more decisions in the company. Google Data Studio was launched in the early 2016, Within The Google Analytics Suite […]

Maria Roca

SEM · 27 / 02 / 2020

Advertising on YouTube

Are you thinking of advertising on YouTube? We explain why this is a good decision. YouTube is a social network with a great reach, these are some facts that will show you how it stands today and will make you think why you should advertise on YouTube: More than one billion users. More than 400 […]

Laura Gimenez

SOCIAL ADS · 20 / 02 / 2020

We reveal our tricks for Instagram!

Learning how the Instagram algorithm works has become a real headache for individuals, influencers and brands. There are thousands of posts on the network talking about Instagram tricks, so today we are going to tell you the whole truth about where to dedicate all your efforts to achieve your goal in the social network.  In […]

Jorge Sanchez

SEM · 13 / 02 / 2020

Start your first campaign in Amazon Ads

Today, Amazon has become the largest Marketplace in the world.  If your business is based on e-commerce, Amazon may be a very important strategic and sales channel for you. The competition within it is increasing, have you thought about using campaigns from Amazon ads to increase your sales opportunities? Throughout the following post I will […]

Miriam Jimenez

SEM · 06 / 02 / 2020

10 keys to create the perfect ad in Google Ads

Nobody is perfect. Neither is a Google Ads ad. However, with the right notions about the platform, knowing the needs of our target audience well and following precise guidelines we can create (almost) perfect ads. But what does perfection mean for a Google Ads ad? What distinguishes a good ad from one “from the heap” […]

Montse García

SEM · 30 / 01 / 2020

Google Ads ad extensions

Do you want your ad to stand out from the competition? Improve your CTR? Are you looking for an easy way to improve your quality level? If the answer is yes, the time has come to master Google Ads ad extensions. When we talk about Google Ads, the first thing that comes to mind is […]

Laura Olba

INBOUND MARKETING · 23 / 01 / 2020

The revolution of Marketing 4.0

Marketing has been, is and will be a world yet to be discovered in which any detail or theory can always be taken one more turn to squeeze its maximum potential. This characteristic of marketing makes us complicit, to marketers, of a process of evolution and, especially of revolution, increasingly infinite and interesting. From traditional […]

Juan Vila Bou

SEM · 16 / 01 / 2020

14 SEM tools to analyze your competition

Tabla de contenidos1 1. Auction Insights (Comparison of auctions)2 2. SpyFu3 3. SEMRush4 4. iSpionage5 5. KeywordSpy6 6. Moat7 7. Adbeat8 8. Similarweb9 9. Minderest10 10. Boardfy11 11. Prisync12 12. Kompyte13 13. Facebook Ad Library14 14. Google Trends 1. Auction Insights (Comparison of auctions) The first of the SEM tools in the list we have within the Google Ads interface itself. Through the Auction Insights or Comparison of auctions, we […]

Marc Salvador

SEM · 09 / 01 / 2020

Google Ads Dictionary

Whether you have just landed in the world of Google Ads (former Adwords) or if you are an experienced Account Manager, it is always good to have a guide with the updated terms of the PPC world at hand. In addition, this Google Ads dictionary will serve as a refreshment and help to understand many […]

Félix Martín del Fresno

INBOUND MARKETING · 02 / 01 / 2020

Google Chrome extensions that every Digital Marketing specialist should use

If you are a digital marketing professional, whether you are starting or already been a while in this field, the extensions in your Google Chrome browser are essential, as they will help you and save you a lot of time in your day to day. If you don’t know them already, browser extensions are like […]