Welcome to the manuscript of Digital Menta , where we combine our great passions for online marketing and the know-how from our experience.

Laura Gimenez

SOCIAL ADS · 19 / 09 / 2017

Influencers Marketing Report at 2017

What is this year’s influencers Marketing? Will companies and brands count with the help of these opinion leaders? From Launchmetrics They give us a third edition of their report “The State of Influencer Marketing 2017”, which we will depart and highlight the most important conclusions. Today still poses a challenge for companies to identify influencers and measure the […]

Josue Simón

SEM · 07 / 09 / 2017

The ultimate optimization tasks' list for Google Ads

Whether you are a veteran of the PPC or you are the newest of the account managers, surely at some point in your daily task you have left without knowing what to do after the last optimization. So that this does not happen again I propose the following Definitive List of AdWords Optimization Tasks. Of […]

Laura Gimenez

SOCIAL ADS · 05 / 09 / 2017

How to start a Twitter Ads strategy

Are you thinking of starting to advertise on Twitter for yourself or for your client? In this post we will review the first steps to start with a Twitter Adsstrategy. You will find the typical questions that your client can ask you or those that will appear to you at the beginning of using this […]

Laura Gimenez

SEM · 22 / 08 / 2017

Back to Basics IV: The advantages of using online advertising

There are many reasons to use Google AdWords to develop your online advertising strategies. Learn once and for all the advantages of using online advertising. The Google AdWords tool allows us to create different types of ads according to your goal. Not only can we advertise online through AdWords, we can also use Twitter Ads, […]


ANALYTICS · 16 / 08 / 2017

Goals in Google Analytics How to maximize conversions

How many users subscribe to the newsletter? What kind of users, those who visit your website through mobile or live in a certain country, convert more? What social networks generate more conversions? Through which source of traffic do you get more sales? Which visitors generate more sales, those coming from the newsletter or Facebook? These […]

Laura Gimenez

SEM · 08 / 08 / 2017

Back to Basics III: Discover the potential of Google Ads

In this article we will talk about the tool of Google Advertising, known as Google Ads. This tool was born in the year 2000 in the United States and is the largest advertising agency worldwide. Discover the full potential of Google Ads in this article. Google ads ‘ online advertising is displayed through advertisements that […]

Laura Gimenez

SOCIAL ADS · 18 / 07 / 2017

Facebook Advertising: Don't forget the Pixel

With so many things to remember for a successful Facebook campaign, it’s easy to forget the basics when you’re looking for solutions in account performance. What we usually do is review each audience, we try to find out where the bidding error is, or we worry about thinking about how our ads might be better. […]

Laura Gimenez

INBOUND MARKETING · 14 / 07 / 2017

Back to Basics II: Inbound Marketing: What is and what strategies exist

Inbound Marketing is one of the most demanded online marketing techniques today. The main reason is that, while it is true that it gives results in The long term, it is no less true that these are extremely effective. Its great potential has made it one of the biggest trends in digital advertising. But Why […]

Laura Gimenez

SEM · 04 / 07 / 2017

Back to Basics (I) – Online Advertising: Advantages and types

Just as in the traditional market, companies have counted, for many years already, with multiple ways to promote their products and to do, thereby, to increase their sales; In digital, it has emerged what is called onlineadvertising, a way through which consumers can know new products that come to market and also allows traders to […]


SEM · 29 / 06 / 2017

Quality Score...a unicorn?

The quality score is a variable that intrigues and much To Google AdWords account managers. Is it a unicorn? Stories are told about him but no one has ever seen him… will his blood be silver and make us stronger and longer-lived? Well, we don’t know if any of this is true. What if we bring […]

Laura Gimenez

INBOUND MARKETING · 27 / 06 / 2017

The best e-mail marketing campaign

Set up an email Marketing campaign to get the sender to read us from dozens of emails in his inbox, has a lot of merit. As you know the Email Marketing Strategy It is a communication tool in which the email is used to reach potential clients. To manage it there are many providers of […]

Daniel Quiles

SEM · 22 / 06 / 2017

Campaigns with DoubleClick Bid Manager: First Steps

If you are thinking of improving the efficiency of your investment in digital advertising for the last half of 2017, DoubleClick is the solution. Starting to use a solution that allows multichannel management and programmatic purchasing is a decision that can be the key to give that digital-level leap that we were waiting for. However, […]