Blog

Welcome to the manuscript of Digital Menta , where we combine our great passions for online marketing and the know-how from our experience.

DigitalMenta

SEM · 25 / 06 / 2015

AdWords Conversions: Offline Sales

What is not measured cannot be improved.  This maxim of online marketing that applies to AdWords conversions is deflated when we move from the Internet to real life. Despite the great advances of web analytics platforms, it is complex to know exactly which specific channel or campaign led a user to purchase a product or service […]

DigitalMenta

INBOUND MARKETING · 23 / 06 / 2015

Inbound Marketing - What is it and why should you use it?

Digital Marketing is a constantly changing sector in which new concepts and methodologies emerge every two by three. That is Why I am sure that in the last few years you have heard constantly about the wonders of inbound Marketing. But what is Inbound Marketing?  The concept was created in 2005 by Brian Hallingan, co-founder […]

DigitalMenta

UX · 16 / 06 / 2015

Improve your Conversion Rate: 5 Key Aspects

Conversion rate is one of the most important aspects when it comes to improving lead generation and online sales. However, very often it is not analyzed and works as it should. Today we will review several factors to consider to improve your performance:

Daniel Quiles

SEM · 09 / 06 / 2015

10 key factors to work for Google

When we talk about corporate companies, Google certainly takes the cat to the water when it comes to innovation in the management of its employees. In addition, Google gives relevance to a number of factors that many other companies still today do not give them importance. I have recently spoken of the best And the worst things To work on […]

DigitalMenta

SEM · 04 / 06 / 2015

Increase your online sales using Shopping campaigns

Raise your hand who has never made an online purchase. I see few hands… that’s the way I like it! Surely we are not surprised by the data that show the rapid evolution of transactions made through E-Commerce, a fairly exponential growth in recent years. But users have access to more and more information and that […]

DigitalMenta

ANALYTICS · 02 / 06 / 2015

New Google Tag Manager V2

Google Tag Manager V1 says goodbye. Version 2 is just out of the oven and comes with a good face wash from the tool. Although the basic features remain the same, the new interface has a cooler design, is more intuitive, and a little more flexible if implementation is to be appreciated!. Yesterday the general […]

DigitalMenta

INBOUND MARKETING · 19 / 05 / 2015

Multichannel Remarketing Strategies: 360 degree-communication

The first thing we think about when the it comes Remarketing To the head is simply “show ads to my visitors to return to my website.” Well, actually the first thing we think about is that advertiser who did not stop showing us ads for a month and a half after we looked at for […]

Daniel Quiles

SEM · 12 / 05 / 2015

Disadvantages of working at Google: The 12 worst things

Trabajar en Google no es sólo tener a tu alcance gente brillante, restaurantes de todo tipo, piscina o gimnasio, también hay otros aspectos no tan positivos

DigitalMenta

SOCIAL ADS · 07 / 05 / 2015

New Facebook Blueprint: Enough Certification?

If you have knowledge of Digital Marketing, and some experience using other platforms like AdWords, Manage campaigns on Facebook For the first time it will not be very complicated and you can possibly achieve acceptable results. On Facebook There are also concepts that will be familiar as the conversions, the Cost per Click and the Remarketing. But this […]

DigitalMenta

SEM · 04 / 05 / 2015

Personalized marketing with Adwords remarketing

Mass advertising touches its end. The overstimulation we are exposed to every day leads to a loss of impact that undermines the effectiveness of coffee for all. As The net, a platform specializing in multi-channel customization, 64% of users believe it is important for companies to present relevant advertisements: what’s the point of showing a […]

DigitalMenta

UX · 23 / 04 / 2015

Creating a conversion-oriented Landing Pages Design

We have been hearing for years about User Experience, usability, accessibility… Many rules, trends and advice that we can follow when we face the design of a website. But in designing a Landing Page, with an objective as clear and important as the achievement of leads, we have to take into account some key points. […]

DigitalMenta

SEM · 21 / 04 / 2015

SimilarWeb: Analyze your online competition

Those of us who are followers of a football team do not usually choose for rational reasons and in the case that we do not like, change to another better. Regrettable or fortunately we will be fans of that team forever. Fortunately in the digital world, neither the strategies nor the tools used to analyze […]