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Welcome to the manuscript of Digital Menta , where we combine our great passions for online marketing and the know-how from our experience.

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DigitalMenta

SEM · 16 / 03 / 2015

Case Study: +76% on online investors' acquisition

This last week was held in Valencia Forinvest, the largest financial-business Networking site in Spain at the Valencia trade show. It gathered celebrities from the financial sector and all kinds of professionals in the sector looking for projects to invest. Fairs continue to be useful for selling all kinds of services and business generation. However, […]

DigitalMenta

SEM · 13 / 03 / 2015

How to succeed with Google Ads: our PPC methodology

La gestión de AdWords es un habilidad que tiene múltiples niveles de calidad. Muchas empresas solo valoran el precio para comparar proveedores de servicios.

Daniel Digital Menta

INBOUND MARKETING · 04 / 03 / 2015

How to Improve the Online Lead Management?

Do you want to know what online lead management is? Lead acquisition can be defined as the process of acquiring customers that identifies potential buyers (leads), interacts with them and offers a value proposition to the potential customer, and for sure, it is one of the biggest challenges the marketing and sales departments are facing. […]

Daniel Digital Menta

SEM · 11 / 02 / 2015

Online Leads Recruitment Strategy

What are the key points of a lead capture strategy? What needs does a company have to cover to succeed in this task? Year after year, the number of users on the Internet continues to grow and according to the latest Published statistics There are over 3 billion online users. In 2014 were invested More than 204 billion dollars in […]

DigitalMenta

SEM · 07 / 02 / 2015

Brand Launch with AdWords. Is it enough?

Search Engine Marketing is a powerful tool to achieve profitability of the campaigns carried out in these. The main one is Google, as we all know, although there are more and each time they gain more weight for international campaigns such as Bing (works well in US), Yandex (for Russia) or Baidu (for the Chinese […]

DigitalMenta

UX · 31 / 01 / 2015

AB testing at Landing Pages for recruitment

During projects of definition of strategies of capture of leads or registers can arise frictions when tackling design tasks in the Landing pages (Part of the problem is that there is no AB Testing culture.) This is often the result of confronting divergent views between customers and designers or among members of the same team. However, the […]

DigitalMenta

UX · 17 / 01 / 2015

Landing Page types for PPC campaigns

In today’s article we are going to explain the types of landing pages that exist for digital marketing campaigns and online advertising. To illustrate the post we have done a search in Spain as an example: “Master in Tourism”, where advertisers use different strategies using the different landing page options that exist. Tabla de contenidos1 […]

DigitalMenta

UX · 10 / 01 / 2015

Landing Pages Strategies for recruitment in the Education Sector and the like

When a student recruitment strategy is defined and implemented in digital channels, one of the fundamental decisions that can mean success or the resounding failure of campaigns is the landing Pages strategy for which to opt. There are several options ranging from creating unique landing pages to using primary corporate Web sites. The decision is not trivial […]

DigitalMenta

SEM · 10 / 12 / 2014

Online recruitment of students from Spanish universities

During the last years the Spanish university space is becoming a sector with much greater competition and with a greater professionalization at the level of Marketing and online recruitment of future students. Some data from the higher education Sector in Spain As can be read in official documents of the Ministry of Education, the number […]