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Welcome to the manuscript of Digital Menta , where we combine our great passions for online marketing and the know-how from our experience.

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Yolanda Sánchez

SEM · 05 / 12 / 2019

TRENDS SEM 2020

You may think that we still have time to finish the year, but the truth is that we are getting closer to 2020. From what we have seen during this year, which has been full of changes and news, we should pay attention to the SEM trends that will govern in 2020 and the new […]

Digital Menta

SEM · 04 / 12 / 2019

How to link Google Ads with Google analytics?

Unifying Google Adwords with Google Analytics can help you to know through a single tool the full performance of your campaigns and ads. If you want to know how to link both tools in a practical way, read on! The joint analytics and Adwords management is advisable for all those customers who carry out payment […]

Carlos Miñana

INBOUND MARKETING · 28 / 11 / 2019

What is the Buyer Journey?

The Buyer Journey is a process by which we define our buyer person and build a Journey (roadmap) to offer the most relevant content in each of the stages, whether by paid media campaign or others.  As you know, the Buyer person is the ideal client that we must define to achieve our objectives, likewise […]

Mauro Sorolla

SEM · 21 / 11 / 2019

Optmyzr: 8 functions to optimize your campaigns and save time

There are currently multiple tools whose aim is to help you manage your advertising or that of your clients, allowing you to improve the performance of the account with optimization tasks and at the same time save time in the process. Optmyzr is one of them, and if you are a PPC professional it can […]

Maria Soler

ANALYTICS · 14 / 11 / 2019

Google Ads Certification

In a world where digital transformation is in our daily lives, Google Certifications help you understand the skills, knowledge and necessary behaviors to provide your customers the digital strategy that makes their company grow, make the growth faster and create a sustainable competitive advantage. Tabla de contenidos1 What are Google certifications and what are they […]

Montse García

SEM · 07 / 11 / 2019

Strategies with Keywords: What you need to know

I suppose that if you are reading this article it is because you are interested in learning or improving your strategies with Keywords. And if you have that need or interest it is because you manage Google Ads campaigns. Have i got it right? I knew it! In that case, I don’t need to tell […]

Elena López

SEO · 29 / 10 / 2019

SEO Case Study

A few months ago we started working on a new project, the redesign of our own website. It was the time for the former website of Digital Menta, an online marketing agency that until recently focused “only” on PPC services, would be renewed and include a space for the new Design, Inbound and SEO teams. […]

Paloma García

UX · 24 / 10 / 2019

What is CRO? Description and key concepts

In our blog we have already addressed issues related to the CRO concept, as tools to optimize it, what is AB testing and design improvements to maximize conversions. It is time to go back one step back and define in more detail what CRO (Conversion Rate Optimization) is, as well as other key concepts related […]

Marc Salvador

SEM · 17 / 10 / 2019

How to structure your Google Ads campaigns

With the multitude of tools and digital platforms that we have today, the first thing we need is to define a digital marketing strategy. In addition, when we talk about Google Ads, one of the most important issues to consider is the correct structuring of campaigns. At Digital Menta we work on the restructuring of […]

Gema Ordaz

SOCIAL ADS · 10 / 10 / 2019

This is how 2019 will end LinkedIn: Tricks to create campaigns with the latest news

It is well known that LinkedIn is booming in the advertising world and for many people it has become an indispensable work tool and a perfect complement to our online strategies. But, we also know of the existence of its limitations. It is not only a tool to use, very developed, but also a tool […]

Amparo Máñez

SEO · 03 / 10 / 2019

How to write articles for SEO

How many times have you read an article on the Internet that was so paraphrased that you didn’t find it a pleasant read? And, is that introducing a certain keyword density is the obsession of most of the people who write an article focused on obtaining a certain positioning. In addition, it is true that […]

Susana Argudo

ANALYTICS · 26 / 09 / 2019

Attribution Models: Google Ads, Analytics and Facebook

As promises are made to keep, in the last post we talked about the attribution models that we can find within the Google Ads platform, and we also promised to analyze the differences between the attribution models of 3 platforms widely used in advertising campaigns and measurement of results: Google Ads, Facebook and Analytics. We […]