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Welcome to the manuscript of Digital Menta , where we combine our great passions for online marketing and the know-how from our experience.

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Yolanda Sánchez

SEM · 05 / 09 / 2019

SEO vs SEM: how do they complement each other?

“Si no estás en internet no existes”  Esto puede parecer exagerado, pero no está muy alejado de la realidad. Internet ya no es el futuro, sino es el presente y nos encontramos con un mercado cada vez más competitivo, donde hacerse un hueco entre los primeros resultados de búsqueda parece una auténtica batalla. Y es aquí donde nos planteamos algunas cuestiones como: ¿qué estrategia sigo?¿hago SEO o SEM? ¿cual es mejor? Aunque para algunos SEO y SEM pueden rivalizar, lo cierto es que juntos funcionan mejor.  

Digital Menta

INBOUND MARKETING · 29 / 08 / 2019

How to Prepare for a Job in Digital Marketing

Are you reconsidering your professional career? Would you like to dedicate yourself to Digital Marketing? If the answer is yes, you may be interested in this post.  Get a good job in Digital Marketing can be quite complicated by it, in this post I would like to share with you some tips after my passage […]

Mauro Sorolla

SEM · 22 / 08 / 2019

Google Ads Editor: how to create better campaigns

If you’re reading this, you’ve probably already used Google Ads EditorThe application to be able to manage your advertising accounts or that of your clients simplifying many of the tasks.  Among the advantages it offers, it is possible to work offline, make backups and make all kinds of massive changes. This allows you to leave ready […]

Maria Soler

SOCIAL ADS · 01 / 08 / 2019

Advanced Instagram campaigns for companies

With more than 1 billion active users per monthand crowned as the social network with the greatest growth in recent years, Instagram has become one of the social networks of reference and in focus for companieswhich are increasingly betting on it as a way to reach their public and make their products visible. In fact, within the […]

Maria Roca

SOCIAL ADS · 25 / 07 / 2019

Lead acquisition strategy for education (business schools)

Increasingly, institutions are becoming aware of the need to develop a lead generation strategy in the education sector. And with it, we will be able to attract more students, as well as to gain the loyalty of those who are studying or have already studied some kind of training.  Educational marketing requires special treatment, through […]

Marc Salvador

SEM · 18 / 07 / 2019

Advanced Google Shopping Strategies

The great growth of Google shopping in recent years has made most companies put the focus of their marketing strategies in this type of campaigns. According to Stat CounterAs a result, 92% of searches made in 2018 on the global market are carried out through Google, almost 97% if we speak at national level. So, by their own merits, we can say that Google is the king of search engines without a doubt.

Laura Gimenez

SOCIAL ADS · 11 / 07 / 2019

Instagram Shopping Strategy

It’s getting easier and easier to do business at Instagram, and with the Instagram Shopping feature we can offer our customers direct access to our products as they seek inspiration. It’s the perfect combination! We know that more than 200 million Instagram users visit company profiles every day: they come to this network to keep […]

Digital Menta

SEO · 04 / 07 / 2019

SEO for blogs: Everything you need to know

I’m sure you’ve heard more than once that the content is the king and that’s why you’ve started writing frantically on your company’s blog. But do you think that by writing you have all the work done? If the answer is yes, we’re sorry to tell you that you’re very wrong. If you want that […]

Digital Menta

SOCIAL ADS · 01 / 07 / 2019

Facebook and Instagram advanced for eCommerce

Facebook and Instagram are much more than two social networks, they are two wonderful advertising platforms with which to reach a large number of users in Spain. According to IAB Europe 85% of the Spanish population between the ages of 16 and 65 use social media and the first social network in number of users is Facebook 87% […]

Digital Menta

SEO · 27 / 06 / 2019

Google Reviews: How to add Google reviews to your website

One of the aspects in which we look at all internet users, and that has a lot of weight in our purchase decision, are the reviews. Maybe it’s the first thing we look for every time we discover a new website. And it’s that when it comes to the Internet, the best footprint you can leave as […]

Jorge Sanchez

SOCIAL ADS · 24 / 06 / 2019

How to Improve Your Performance Using Facebook Insights

You’ve probably searched for endless tools to extract all relevant data from what’s happening on your Facebook business profile, whether it’s new followers, likes, interactions, your users’ profile, their behavior, or many other metrics that are relevant to you. Thanks to Facebook insights and for free, you can analyze the most valuable statistics for your […]

Digital Menta

INBOUND MARKETING · 20 / 06 / 2019

The most important KPIs to improve sales

Keeping track of the actions that are being executed to increase a company’s sales is practically a Must. While it is true that all companies (or the vast majority of them) have this control, many others forget to relate these activities to the business objectives that are marked. So that this doesn’t happen to you, […]