Blog

Welcome to the manuscript of Digital Menta , where we combine our great passions for online marketing and the know-how from our experience.

Marc Salvador

SEM · 17 / 10 / 2019

How to structure your Google Ads campaigns

With the multitude of tools and digital platforms that we have today, the first thing we need is to define a digital marketing strategy. In addition, when we talk about Google Ads, one of the most important issues to consider is the correct structuring of campaigns. At Digital Menta we work on the restructuring of […]

Gema Ordaz

SOCIAL ADS · 10 / 10 / 2019

This is how 2019 will end LinkedIn: Tricks to create campaigns with the latest news

It is well known that LinkedIn is booming in the advertising world and for many people it has become an indispensable work tool and a perfect complement to our online strategies. But, we also know of the existence of its limitations. It is not only a tool to use, very developed, but also a tool […]

Amparo Máñez

SEO · 03 / 10 / 2019

How to write articles for SEO

How many times have you read an article on the Internet that was so paraphrased that you didn’t find it a pleasant read? And, is that introducing a certain keyword density is the obsession of most of the people who write an article focused on obtaining a certain positioning. In addition, it is true that […]

Susana Argudo

ANALYTICS · 26 / 09 / 2019

Attribution Models: Google Ads, Analytics and Facebook

As promises are made to keep, in the last post we talked about the attribution models that we can find within the Google Ads platform, and we also promised to analyze the differences between the attribution models of 3 platforms widely used in advertising campaigns and measurement of results: Google Ads, Facebook and Analytics. We […]

Digital Menta

INBOUND MARKETING · 19 / 09 / 2019

How to integrate Pardot forms into WordPress

Throughout this post we will respond to how we can integrate Pardot forms into WordPress, something essential to carry out your Inbound Marketing strategies focused on B2B. Pardot is a great tool belonging to the Sales Force group, focused on B2B communication offering a series of features that will give your company so much more […]

Digital Menta

UX · 13 / 09 / 2019

Can a good web design increase the conversion rate? The answer is yes.

El  diseño UX/UI (experiencia de usuario/interfaz de usuario) ha cobrado una gran relevancia en los últimos años. Con páginas (landings) claramente orientadas a objetivos, cada decisión tomada en el proceso de diseño puede ser decisiva a la hora de llevar al usuario a buen puerto.

Yolanda Sánchez

SEM · 05 / 09 / 2019

SEO vs SEM: how do they complement each other?

“Si no estás en internet no existes”  Esto puede parecer exagerado, pero no está muy alejado de la realidad. Internet ya no es el futuro, sino es el presente y nos encontramos con un mercado cada vez más competitivo, donde hacerse un hueco entre los primeros resultados de búsqueda parece una auténtica batalla. Y es aquí donde nos planteamos algunas cuestiones como: ¿qué estrategia sigo?¿hago SEO o SEM? ¿cual es mejor? Aunque para algunos SEO y SEM pueden rivalizar, lo cierto es que juntos funcionan mejor.  

Digital Menta

INBOUND MARKETING · 29 / 08 / 2019

How to Prepare for a Job in Digital Marketing

Are you reconsidering your professional career? Would you like to dedicate yourself to Digital Marketing? If the answer is yes, you may be interested in this post.  Get a good job in Digital Marketing can be quite complicated by it, in this post I would like to share with you some tips after my passage […]

Mauro Sorolla

SEM · 22 / 08 / 2019

Google Ads Editor: how to create better campaigns

If you’re reading this, you’ve probably already used Google Ads EditorThe application to be able to manage your advertising accounts or that of your clients simplifying many of the tasks.  Among the advantages it offers, it is possible to work offline, make backups and make all kinds of massive changes. This allows you to leave ready […]

Maria Soler

SOCIAL ADS · 01 / 08 / 2019

Advanced Instagram campaigns for companies

With more than 1 billion active users per monthand crowned as the social network with the greatest growth in recent years, Instagram has become one of the social networks of reference and in focus for companieswhich are increasingly betting on it as a way to reach their public and make their products visible. In fact, within the […]

Maria Roca

SOCIAL ADS · 25 / 07 / 2019

Lead acquisition strategy for education (business schools)

Increasingly, institutions are becoming aware of the need to develop a lead generation strategy in the education sector. And with it, we will be able to attract more students, as well as to gain the loyalty of those who are studying or have already studied some kind of training.  Educational marketing requires special treatment, through […]

Marc Salvador

SEM · 18 / 07 / 2019

Advanced Google Shopping Strategies

The great growth of Google shopping in recent years has made most companies put the focus of their marketing strategies in this type of campaigns. According to Stat CounterAs a result, 92% of searches made in 2018 on the global market are carried out through Google, almost 97% if we speak at national level. So, by their own merits, we can say that Google is the king of search engines without a doubt.