Blog

Welcome to the manuscript of Digital Menta , where we combine our great passions for online marketing and the know-how from our experience.

Félix Martín del Fresno

SEM · 27 / 05 / 2019

Attribution models for an e-commerce

When you manage an e-commerce you have multiple marketing channels in which the user has been passing before making a conversion to the website: Paid Search, Paid Social, Organic searches (SEO), organic Social, affiliation, programmatic, traffic Direct on the web, among others. So you need the Attribution Models To take control.

Digital Menta

SOCIAL ADS · 23 / 05 / 2019

Hashtags implementation in your Instagram strategy

Instagram and its hashtagsHave risen as one of the fashions of the moment. They say, is the social network of the head of the millennials but we know in good ink that its use does not remain only in this group of users. But how do you work on Instagram? And, above all, what about […]

Paloma García

UX · 16 / 05 / 2019

Web usability: best practices guide

In the society so changeable that we are living, where speed plays a very important role, It is essential that websites offer a full web usability For users. The high level of competition and the great offer that the Internet users receive every day, obliges the companies to measure in a very exhaustive way the […]

Digital Menta

SOCIAL ADS · 09 / 05 / 2019

Youtube banners in a PPC strategy

Youtube attracts billions of users ‘ visits eager to consume video content. That’s why this channel is shaping up as a favorite for advertisers to reach their target audience directly. Thousands of users upload their videos to this platform but, contrary to what many think, it is possible to show ads on YouTube beyond the […]

Elena López

SEO · 06 / 05 / 2019

How to choose SEO keywords for your Web

There are hundreds of factors that affect the SEO Optimisation of a website. One of the most important is to have relevant content and quality in the pages that Google will include in its index. Each fragment of content must bring a value to the user who is reading it. It is not going to […]

Paloma García

UX · 01 / 05 / 2019

What is the difference between UX and UI?

I’m sure you’re familiar with the acronyms UX (User Experience) and UI (User Interface). These are two necessary concepts in the digital world, that play a fundamental role at this times to provide a pleasant experience for users who visit a website or even any app. Both concepts are complementary, however there is a lot of […]

Aina García

SEM · 26 / 04 / 2019

Google and Facebook strategy for OTAs

As we all know, the tourism sector is currently highly competitive, so defining a strategy OF SEM and Facebook For OTAs is a challenge. How did we do it? We’ll tell you in this post. The marketing of OTAs and hotels is in a phase of constant change in recent years. The continued growth of online platforms, […]

Digital Menta

SEM · 24 / 04 / 2019

Strategies to increase online sales

So you have your online shop on the go and now what? When you have already convinced that your audience is on the net and that thanks to the online channel your company will grow, the critical moment comes: to give or not visibility to your website. It is quite common to see that many […]

Digital Menta

INBOUND MARKETING · 22 / 04 / 2019

How to define a Digital Marketing strategy

The definition of a correct digital marketing strategy, implementation and subsequent execution are key to achieving the proposed objectives. But, as you can imagine, the definition of a good digital marketing strategy is more complex than it may seem. There are many factors to consider, it should not be something trivial the points that are […]

Paloma García

UX · 18 / 04 / 2019

Responsive Design: what is it and what are its advantages?

According to a survey conducted by Ipsos In the past year 2018, the 43% of Spanish people use the mobile to make purchases online.You’re probably in that percentage too. And the tendency in the use of devices is changing as society advances. Today the desktop is running for professional use, while Consumers use tablets, smartphones […]

Susana Argudo

SEM · 15 / 04 / 2019

B2B International Digital Strategy

At the end of 2017 we were posed a very interesting challenge in Digital Menta : A potential customer contacted us to help to design and implement a International Digital strategy of success. Your target? Among Others, one of the main, was Generate Quality B2B Leads Which, with the help of a good Inbound strategy […]

Laura Gimenez

SEM · 17 / 01 / 2019

How to find B2B audiences on the main platforms

In the next year you will be able to surprise your customers with NEW B2B audiences that you can incorporate into your Marketing plan. Remember, a B2B customer, unlike a final customer, can be a significant increase in your sales or a new business opportunity. Therefore, the relationship with them must derive from a very […]