Welcome to the manuscript of Digital Menta , where we combine our great passions for online marketing and the know-how from our experience.

Gerard Hoogeveen González

SEM · 19 / 12 / 2018

New Ad Position Metrics available in Google Ads

Google has recently taken out new metrics to analyze the position of the ads in search and although we have not given time until now, we take advantage that almost finished the year-end fever, and we will explain its meaning and effect. To see the original explanation of Google, you can read this article about […]

Josue Simón

SEM · 05 / 12 / 2018

10 common mistakes in search campaigns to avoid

More and more often we start to create search campaigns for our projects. It may seem like a simple task, because Google has developed a tool that allows us to quickly appear in the first positions of your browser without much effort, as long as we are willing to pay for each click. However, if […]

Verónica Claver

SOCIAL ADS · 29 / 11 / 2018

Organize your audiences and publics from Facebook Ads

I’m sure you’ve already started working in the public Facebook Business Manager But are you sure you’re getting the most out of your audience? On numerous occasions we create audiences and audiences on Facebook without any previous planning, which leads us to have numerous lists of public that we end up not using or not getting the […]

Digital Menta

INBOUND MARKETING · 21 / 11 / 2018

The 5 fundamentals of Inbound Marketing

Throughout this post we are going to find out what The 5 fundamental pillars of inbound Marketing, one of the most important methodologies that has gained in recent years.   No wonder, since what we get with this is to offer at all times what our user is looking for, or rather, Buyer persona. I […]

Aina García

SEM · 14 / 11 / 2018

Black Friday Campaigns: Everything you need to know to succeed in Google Ads

A good Black Friday campaign offers many sales opportunities for companies with online presence, but how can you compete with the rest of the market? Don’t worry, with these Google Ads tips you’ll have it done! As you know, the Black Friday, the date that marks the beginning of Christmas shopping every year. It is an opportunity […]

Marc Salvador

SEM · 08 / 11 / 2018

How to boost my Shopping campaigns

The first thing we must be clear is that, to create Shopping campaigns, we have to upload a data feed to Google Merchant Center. Therefore, the more complete this data feed, the more sales opportunities we will be creating in our Google Shopping campaigns, or what is the same, we will be enhancing the visibility […]

Elena López

SEO · 17 / 10 / 2018

Google SEO Tools

Google puts at our disposal several free tools that we can use to Improve SEO Optimization of our website. Google SEO tools for analyzing organic traffic: Search Console, Google Analytics Google SEO tools to detect technical improvements in your website: Mobile Optimization Test, PageSpeed Insights, Chrome Developer Tools Google SEO Tools to search for keywords: Google Keyword Planner, Google Trends Tabla […]

Mauro Sorolla

SEM · 10 / 10 / 2018

How to optimize search terms in Google Ads

Once we have our advertising campaign enabled in Google ads, with their ad groups and their corresponding keywords, only wait for the ads to be shown so they can analyze the data from the moment of its start of activity . Within the post-activation analysis of a campaign, you have to take into account many […]

Maria Soler

SEM · 02 / 10 / 2018

Display Banner Formats

A good digital marketing expert must have a good variety of tools in his arsenal to be able to adapt to all kinds of products, campaigns and target audiences. Advertising through the different formats of banners on display is one of the classics of online marketing, but no less effective. Now that you know what […]

Maria Soler

UX · 26 / 09 / 2018

5 Steps to create an effective landing page

A landing page is the key element in converting visits to subscribers. Whether you are picking up traffic with your website, with Adwords, Facebook Ads Or sharing your content on social networks. Whatever you do, you need an effective landing page. If you’ve come here without knowing what a landing page needs to get Conversions In a quick way, read […]

Maria Roca

SOCIAL ADS · 19 / 09 / 2018

How to create a Facebook Business Manager account

Do you have a company and want to make promotions and Facebook Marketing Or Instagram Ads? We have the solution to your problem! To learn how to create your Business Manager you only have to continue reading.. Do you know how to create an account on Facebook Business Manager? It’s simple, but before signing up […]


SOCIAL ADS · 29 / 08 / 2018

How to make an Instagram Marketing strategy

Instagram can boost your brand to the top. It’s a social network that can really help you in your business. Many of you wondering, why? Before you begin to detail how to carry out a marketing strategy in Instagram, we will begin by highlighting the main virtues of this social network: Tabla de contenidos1 Instagram’s […]