Welcome to the manuscript of Digital Menta , where we combine our great passions for online marketing and the know-how from our experience.

Gerard Hoogeveen González

SEM · 31 / 05 / 2018

How are we a week after the GDPR? Let's look at the consequences

We have been under the General rules of data protection for five days and the world is not over! Who would have said it… ???? The Internet is still working for everyone, despite the intentions of some international websites to simply block European traffic. The call centers have adapted and can continue to do their […]


ANALYTICS · 22 / 03 / 2018

Custom Reports in Google Analytics

Customised reports help us to concentrate data and summarise it in a way that helps us to analyse the data we are really interested in. Stop using the reports you find by default, and start configuring Google Analytics reports with the desired metrics. Let’s start: Google Analytics has its interface with standard reports structured in […]

Laura Gimenez

INBOUND MARKETING · 30 / 01 / 2018

Get visits to your quality Blog

Are you tired of working on your Blog but do not receive all the visits you expected? Perhaps all the effort you devote is not enough or correct to produce the results you expected. Want to find out what you could do to get visits to your Blog or improve those parts you have already […]

Aina García

SEM · 26 / 01 / 2018

10 Essential tools for AdWords

If you manage large-scale AdWords accounts without the right tools, you’ll agree with us that all the information you manage can get over you. The world of PPC has a lot of metrics and results that we have to analyze day after day, thousands of keywords that need to be optimized… does it ring a bell? […]

Marc Salvador

SEM · 16 / 01 / 2018

Reasons NOT to hire "any" SEM agency.

The search for an online marketing agency to manage your campaigns Advertising in Adwords, SEM and PPC, is often a big headache for companies. And it is that, starting in this world a priori so technical and innovative can create some uncertainties. From here, we have gathered a number of reasons why WE DO not […]


SEM · 11 / 01 / 2018

Create the perfect structure for Shopping campaigns

Do you want to create the perfect structure for your Shopping campaigns? Because you’re in luck because you landed on the right blog and the appropriate post, since Digital Menta We’re going to tell you the different options when it comes to creating a perfect structure for Boost your Shopping campaigns. Surely you have created […]

Susana Argudo

SEM · 09 / 01 / 2018

5 trends that we will see in SEM in 2018

Artificial Intelligence, Machine Learning, audience segmentation, attribution, tracking online-offline, shopping…. These were some of the key concepts in SEM during 2017. But what can we expect FROM SEM in 2018?


SEM · 02 / 01 / 2018

Take a step forward with Ad Customizers

The time has come for you to be acquainted with one of the most powerful features for Structuring Adwords Campaigns And that is usually forgotten in most advertising accounts. This is due to job creation and optimization workloads that evade us in many cases of improvement and management opportunities. Probably all the meet but surely […]

Laura Gimenez

SEM · 19 / 12 / 2017

The best time of the year has arrived: Christmas shopping time!

Are you surprised to hear that there are 34% more searches on Christmas Day than on the Black Friday? And this is just a fact of the many users trends these days. Let’s review the latest Google report and take advantage of the best of the month December! Here we leave our learning from the […]


SOCIAL ADS · 12 / 12 / 2017

Facebook! Campaigns that convert

How to create a campaign to convert? We are accustomed to hear “I have created a Campaign on Facebook and I’ve got a lot of followers”, but if we stop and think, how many of those followers are your potential customers? Probably, a high percentage of these new FANS leave the page in the short […]


SOCIAL ADS · 28 / 11 / 2017

Instagram Stories to boost your brand

A new phenomenon is emerging in digital marketing and do not want to stay behind, encourage you to start using Instagram stories to connect with your audience in a different way. The storytelling is being the latest trend in the networks, started in Snapchat and as Instagram joined, quickly did Facebook and WHATSAPP, but it must be said that […]

Aina García

SEM · 21 / 11 / 2017

Key indicators to see if your Google Ad campaigns work

Measuring the performance Of AdWords campaigns is the most important part of our work, and there are a number of indicators that give us the necessary information to optimize them, if we know where to find them. Users are exposed to a lot of information day after day, so they have become very selective when […]