Blog

Welcome to the manuscript of Digital Menta , where we combine our great passions for online marketing and the know-how from our experience.

DigitalMenta

SEM · 14 / 11 / 2017

How to prepare a shoe brand for the Black Friday

No one questions that Black Friday kicks off the Christmas shopping campaign. The popularity of this day has been growing in recent years at the national level, so much so that in 2017 could assume up to 12% of the annual turnover. For consumers it is a good excuse to take advantage of the discounts […]

DigitalMenta

SEM · 09 / 11 / 2017

Keyword Planner and AdWords Editor: Create your own campaign!

Are you thinking of creating a marketing campaign for Google AdWords? If so you are in luck, because in this post we will see how to do it from scratch, using the keyword Planner and Adwords Editor. And no, the first step is not to go directly to AdWords and start creating campaigns, ad groups, […]

DigitalMenta

SEO · 07 / 11 / 2017

10 myths about SEO!

Over the last few decades the SEO has evolved and many of the actions or techniques that were performed no longer work today, due to updates such as Google Panda or Google Penguin. However, today we continue to listen to some SEO practices that no longer work and can even be detrimental. The most common, […]

DigitalMenta

SEM · 03 / 11 / 2017

The best bidding strategies on Google Ads

Applying good bidding strategies in Adwords is essential to maximize the performance of an account and achieve the different business objectives of each company. Depending on what our customer wants to achieve, we will have to apply different bidding strategies. Therefore, in this article we will analyse different scenarios of different businesses and the most […]

DigitalMenta

SOCIAL ADS · 31 / 10 / 2017

Facebook Custom Audiences

The segmentation chosen is a crucial part of the success of a Facebook Campaign, at the same time as the product, the message and the creatives. Currently Facebook proposes you three ways to have your own personalized audience with your custom hearings. PERSONALIZED AUDIENCES Among the custom audience options is the option to upload your […]

DigitalMenta

SOCIAL ADS · 25 / 10 / 2017

Rejected ads on Facebook-what to do?

“Your ad was not approved because it does not meet our advertising policies” or a bright red button next to what is read “not approved” are some of the indicators of panic in our Facebook campaigns. It means that we have rejected ads on Facebook and that we must act quickly and effectively to solve […]

Aina García

SEO · 24 / 10 / 2017

Advantages of combining SEO and PPC in your digital strategy

The online market is very dynamic. A digital marketing strategy that works a month, can be a disaster the next. This makes it very difficult for small businesses and start-ups to develop persistent strategies that meet customer expectations over a long period of time.

Laura Gimenez

SEM · 18 / 10 / 2017

SH Barcelona talks about us!

Today’s post is about talking a little bit of Digital Menta! But this time, we don’t do it ourselves, but our colleagues in SH Barcelona do, that they talked about us in their blog which they write about all the trends and great plans to discover in Barcelona. We invite you to read their Business […]

DigitalMenta

SEM · 10 / 10 / 2017

Top items in Google Ads attribution reports

Would You like to better understand the behavior of your users and get extra information to optimize your Adwords account? Discover with the attribution reports the method of making the most appropriate decisions to improve the yields. It is important, before deusing this tool, to keep in mind that if we work with the same […]

Josue Simón

SOCIAL ADS · 05 / 10 / 2017

Productivity on Facebook? Power Editor!!

In Digital Menta, an agency created by Exgooglers, we start from a training and a know-How in AdWords. Google has very evolved tools that allow you to work your accounts in a fast and massive way. However, when we want a solution to work in a similar way with the like US advertising platform, we […]

DigitalMenta

SOCIAL ADS · 05 / 10 / 2017

Advertising on Instagram: how does it work?

Instagram is crowned as one of the most powerful social platforms of the moment. It has two essential things in its favor: it is an application designed entirely for the mobile, device where users spend more time and that its content is purely visual, aspect that more captures the attention. In recent years has grown […]

Aina García

SEM · 21 / 09 / 2017

Excel Tools for AdWords

In PPC, juggling thousands of data from giant spreadsheets and finding meaning to your numbers can take a long time. Efficiency and time management are two essential factors for any account manager, knowing the fastest way to analyse data and create new AdWords campaigns it can lead to greater performance of the same and together […]