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Carlos Miñana

INBOUND MARKETING · 26 / 03 / 2020

The 4 stages of the Inbound Marketing strategy

Before getting down to work with the Inbound Marketing strategy, we need to define our Buyer Persona and its Buyer Journey. Why? It’s simple. Around these two elements, the strategy we define will work out. Moreover, if we know our buyer person, it will be much easier to detect their pain point and impact more […]

Laura Olba

INBOUND MARKETING · 23 / 01 / 2020

The revolution of Marketing 4.0

Marketing has been, is and will be a world yet to be discovered in which any detail or theory can always be taken one more turn to squeeze its maximum potential. This characteristic of marketing makes us complicit, to marketers, of a process of evolution and, especially of revolution, increasingly infinite and interesting. From traditional […]

Félix Martín del Fresno

INBOUND MARKETING · 02 / 01 / 2020

Google Chrome extensions that every Digital Marketing specialist should use

If you are a digital marketing professional, whether you are starting or already been a while in this field, the extensions in your Google Chrome browser are essential, as they will help you and save you a lot of time in your day to day. If you don’t know them already, browser extensions are like […]

Carlos Miñana

INBOUND MARKETING · 28 / 11 / 2019

What is the Buyer Journey?

The Buyer Journey is a process by which we define our buyer person and build a Journey (roadmap) to offer the most relevant content in each of the stages, whether by paid media campaign or others.  As you know, the Buyer person is the ideal client that we must define to achieve our objectives, likewise […]

Carlos Miñana

INBOUND MARKETING · 19 / 09 / 2019

How to integrate Pardot forms into WordPress

Throughout this post we will respond to how we can integrate Pardot forms into WordPress, something essential to carry out your Inbound Marketing strategies focused on B2B. Pardot is a great tool belonging to the Sales Force group, focused on B2B communication offering a series of features that will give your company so much more […]

Digital Menta

INBOUND MARKETING · 29 / 08 / 2019

How to Prepare for a Job in Digital Marketing

Are you reconsidering your professional career? Would you like to dedicate yourself to Digital Marketing? If the answer is yes, you may be interested in this post.  Get a good job in Digital Marketing can be quite complicated by it, in this post I would like to share with you some tips after my passage […]

Digital Menta

INBOUND MARKETING · 20 / 06 / 2019

The most important KPIs to improve sales

Keeping track of the actions that are being executed to increase a company’s sales is practically a Must. While it is true that all companies (or the vast majority of them) have this control, many others forget to relate these activities to the business objectives that are marked. So that this doesn’t happen to you, […]

Digital Menta

INBOUND MARKETING · 06 / 06 / 2019

Advantages of RRSS in an inbound Marketing strategy

Of all are known the Benefits of social networks. These, establish a bidirectional communication channel with your potential customers, help to customer loyalty, improve your brand image and a long etcetera but have you ever considered how social networks can help your inbound strategy Marketing?   In this post we are going to show you the Advantages […]

Carlos Miñana

INBOUND MARKETING · 22 / 04 / 2019

How to define a Digital Marketing strategy

The definition of a correct digital marketing strategy, implementation and subsequent execution are key to achieving the proposed objectives. But, as you can imagine, the definition of a good digital marketing strategy is more complex than it may seem. There are many factors to consider, it should not be something trivial the points that are […]

Carlos Miñana

INBOUND MARKETING · 21 / 11 / 2018

The 5 fundamentals of Inbound Marketing

Throughout this post we are going to find out what The 5 fundamental pillars of inbound Marketing, one of the most important methodologies that has gained in recent years.   No wonder, since what we get with this is to offer at all times what our user is looking for, or rather, Buyer persona. I […]

Laura Gimenez

INBOUND MARKETING · 30 / 01 / 2018

Get visits to your quality Blog

Are you tired of working on your Blog but do not receive all the visits you expected? Perhaps all the effort you devote is not enough or correct to produce the results you expected. Want to find out what you could do to get visits to your Blog or improve those parts you have already […]

Laura Gimenez

INBOUND MARKETING · 14 / 07 / 2017

Back to Basics II: Inbound Marketing: What is and what strategies exist

Inbound Marketing is one of the most demanded online marketing techniques today. The main reason is that, while it is true that it gives results in The long term, it is no less true that these are extremely effective. Its great potential has made it one of the biggest trends in digital advertising. But Why […]

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