INBOUND MARKETING · 16 / 05 / 2017

How to Do Inbound Marketing with SEM

We just have to write the words Inbound Marketing In our search engine so that in a few hundredths of a second are more than 6 million of results explaining this concept, its history and methodology, even we also talked about it years ago in this blog. This methodology, crowned in recent years as the […]

Laura Gimenez

INBOUND MARKETING · 26 / 04 / 2017

IFTTT | Improve your work performance with If This Then That!

Make all your networks connected Today we are going to teach you an automation tool that will facilitate all your tasks and will improve your performance at work, IFTTT. What’s that name? Let’s start by analyzing the acronym of the name, which already gives us clues about what it can do for you. “If This […]

Laura Gimenez

INBOUND MARKETING · 12 / 04 / 2017

How to get subscribers for my online store

Sometimes it happens that we focus on trying to sell directly our product, but we do not realize that all the potential is on our list of subscribers to the online store or blog. It is these people, those interested in our blog, who probably buy our products, because they are part of a community. The Email marketing It is one of the most powerful tools to get sales, so our efforts, if we have a blog, is to focus on getting subscribers daily for the online store. But why do I need subscribers to sell?


INBOUND MARKETING · 16 / 11 / 2015

Inbound Marketing in Social Networks: Cover and Publication Fixed

Do you know how to apply Inbound Marketing strategies on Social networks? In this article we explain the best tricks and tips to get the potential of the covers and publications fixed of the different Social networks the great forgotten by many brands and companies! In most of the articles you will read That it is very important to […]


INBOUND MARKETING · 14 / 10 / 2015

What is Feedly For? 8 uses to give this tool

Feedly It is one of the tools par excellence in the digital marketing sector. In recent years, it has become more than an RSS reader, as it is currently considered a fundamental platform for a Inbound Marketing Strategy or from Content Marketing. Still not using it or don’t know how to get enough out of it? Today I bring you 8 ideas […]


INBOUND MARKETING · 23 / 09 / 2015

Lead Scoring: Learn to Manage Leads

Help, I have a database full of leads but I do not know what to do with them or where to start! Is that your problem? It is no use to collect leads but we know how to manage them to be surrendered to our products and services. If we have already put in place […]


INBOUND MARKETING · 26 / 08 / 2015

What's Lead Nurturing? Accelerate the purchase cycle

Once we have already turned our visitors into leads, the next step will be to get them to be customers of our products or services. To do this, we will have to start a Email Marketing Strategy, since we have your contact details. However, we are not talking about typical traditional email actions, as the […]


INBOUND MARKETING · 17 / 08 / 2015

How to create an empathy map

An ideal company should be one that could perfectly understand what their customers want exactly of their products and services. In this way, it would be able to offer them the best product or service possible, adapting to their needs. Unfortunately, this is not so easy to achieve, as consumers are increasingly demanding and specialized. […]

Carlos Miñana

INBOUND MARKETING · 04 / 08 / 2015

The 4 stages of the Inbound Marketing strategy

Before getting down to work with the Inbound Marketing strategy, we need to define our Buyer Persona and its Buyer Journey. Why? It’s simple. Around these two elements, the strategy we define will work out. Moreover, if we know our buyer person, it will be much easier to detect their pain point and impact more […]


INBOUND MARKETING · 27 / 07 / 2015

Customer Journey Map: The Customer Experience roadmap

As overtook in previous articles, in a Inbound Marketing Strategy We have to give value to our client and not think exclusively of numbers and sales. To do this, it is essential to know our buyer person And his buyer journey, ie the trip that the customer follows with the purchase as a goal. Once you […]

Carlos Miñana

INBOUND MARKETING · 21 / 07 / 2015

What is the Buyer Journey?

The Buyer Journey is a process by which we define our buyer person and build a Journey (roadmap) to offer the most relevant content in each of the stages, whether by paid media campaign or others.  As you know, the Buyer person is the ideal client that we must define to achieve our objectives, likewise […]


INBOUND MARKETING · 07 / 07 / 2015

Buyer person, the key part of Inbound Marketing

Before you start your Inbound Marketing Strategy, you have to take into account a number of fundamental aspects to achieve success. How I told you in the previous article, I was talking about what is Inbound Marketing and why using it, we have to focus on providing value to our customer, and not exclusively in […]

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