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Daniel Quiles

SEM · 11 / 05 / 2020

Top 10 Google products

Google’s most popular product is the search engine, but… do you know the rest of the services of the technological giant? Most people know about the existence of Google because they are familiar to search in the Internet from their platform, but the company has a great list of services with different features and functions. […]

Aina García

SEM · 07 / 05 / 2020

Google Ads Keyword Planner PRO Guide. Get the best out of it

If the tumbleweed started running through this section of your interface, get ready to surprise yourself! Google Ads Keyword Planner is better than ever, so get comfortable and enter your field. The knowledge of the seasonality of your campaigns can save you from drowning and take you to the crest of the wave if you […]

Andrea Sapiña

SEM · 30 / 04 / 2020

How to analyze the Impression Share in AdWords

Impression Share Adwords is a metric that can help us diagnose the health of our own account, by analyzing the number of impressions that we have received compared to the number of estimated impressions you could have received. If your campaigns have a low Impression Share, it may be due to several reasons. Impression Share […]

Jorge Sanchez

SEM · 23 / 04 / 2020

Create your Google AdSense account

Surely you will have heard about Google AdSense and how to monetize your website focused on the generation of relevant content. Through this Google advertising platform, your website can be converted into an advertising inventory through which you can start profiting and generate benefits from your online project. What is Google AdSense? Before I start […]

Juan Vila Bou

SEM · 16 / 04 / 2020

Tricks to optimize your keywords in AdWords

The success of your campaigns depends largely on the choice of your keywords in AdWords. Badly selected keywords not only waste the traffic earned by your website, but they cost you a lot of money.

Irene Moreno

SEM · 02 / 04 / 2020

How to audit a Google Ads account?

During our years at Google and other companies we have seen a very large number of accounts with multiple methods of managing AdWords campaigns. This article (part one) aims to show what concepts must be taken into account when auditing an account Google advertising from a technical and operational viewpoint. In this first part we […]

Andrea Sapiña

SEM · 12 / 03 / 2020

Search network vs Display network: what should I use in Google Ads campaigns?

I want to do AdWords campaigns but, in which Network, Search or Display? Once we decide to advertise with AdWords campaigns, it is often the case that we face different networks and types of campaigns without knowing how to choose the one that best suits our objectives. Should I do Search Network campaigns? Or maybe […]

Maria Roca

SEM · 27 / 02 / 2020

Advertising on YouTube

Are you thinking of advertising on YouTube? We explain why this is a good decision. YouTube is a social network with a great reach, these are some facts that will show you how it stands today and will make you think why you should advertise on YouTube: More than one billion users. More than 400 […]

Jorge Sanchez

SEM · 13 / 02 / 2020

Start your first campaign in Amazon Ads

Today, Amazon has become the largest Marketplace in the world.  If your business is based on e-commerce, Amazon may be a very important strategic and sales channel for you. The competition within it is increasing, have you thought about using campaigns from Amazon ads to increase your sales opportunities? Throughout the following post I will […]

Miriam Jimenez

SEM · 06 / 02 / 2020

10 keys to create the perfect ad in Google Ads

Nobody is perfect. Neither is a Google Ads ad. However, with the right notions about the platform, knowing the needs of our target audience well and following precise guidelines we can create (almost) perfect ads. But what does perfection mean for a Google Ads ad? What distinguishes a good ad from one “from the heap” […]

Montse García

SEM · 30 / 01 / 2020

Google Ads ad extensions

Do you want your ad to stand out from the competition? Improve your CTR? Are you looking for an easy way to improve your quality level? If the answer is yes, the time has come to master Google Ads ad extensions. When we talk about Google Ads, the first thing that comes to mind is […]

Juan Vila Bou

SEM · 16 / 01 / 2020

14 SEM tools to analyze your competition

1. Auction Insights (Comparison of auctions) The first of the SEM tools in the list we have within the Google Ads interface itself. Through the Auction Insights or Comparison of auctions, we can determine which competitors participate in the auctions for the same keywords for which we bid. In particular, we can consult: what share of […]

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