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Mauro Sorolla

SEM · 22 / 08 / 2019

Google Ads Editor: how to create better campaigns

If you’re reading this, you’ve probably already used Google Ads EditorThe application to be able to manage your advertising accounts or that of your clients simplifying many of the tasks.  Among the advantages it offers, it is possible to work offline, make backups and make all kinds of massive changes. This allows you to leave ready […]

Marc Salvador

SEM · 18 / 07 / 2019

Advanced Google Shopping Strategies

The great growth of Google shopping in recent years has made most companies put the focus of their marketing strategies in this type of campaigns. According to Stat CounterAs a result, 92% of searches made in 2018 on the global market are carried out through Google, almost 97% if we speak at national level. So, by their own merits, we can say that Google is the king of search engines without a doubt.

Digital Menta

SEM · 13 / 06 / 2019

Native advertising, what is it and how does it work?

The way to advertise is changing. And it is that the Internet users are very demanding and selective when choosing the content that we want to consume. More and more is the way to do invasive advertising, where banners and pop-ups invaded computer screens, preventing many times Enjoy a good user experience. As a result of […]

Irene Moreno

SEM · 10 / 06 / 2019

Acquisition Campaigns for SaaS

Define a successful SaaS recruitment strategy for your business. The Software as a service have become popular in recent years, so the market has more and more competition and we have to know how to differentiate and take advantage of it. If your company sells software as a service and you want to create SaaS Recruitment […]

Félix Martín del Fresno

SEM · 27 / 05 / 2019

Attribution models for an e-commerce

When you manage an e-commerce you have multiple marketing channels in which the user has been passing before making a conversion to the website: Paid Search, Paid Social, Organic searches (SEO), organic Social, affiliation, programmatic, traffic Direct on the web, among others. So you need the Attribution Models To take control.

Aina García

SEM · 26 / 04 / 2019

Google and Facebook strategy for OTAs

As we all know, the tourism sector is currently highly competitive, so defining a strategy OF SEM and Facebook For OTAs is a challenge. How did we do it? We’ll tell you in this post. The marketing of OTAs and hotels is in a phase of constant change in recent years. The continued growth of online platforms, […]

Digital Menta

SEM · 24 / 04 / 2019

Strategies to increase online sales

So you have your online shop on the go and now what? When you have already convinced that your audience is on the net and that thanks to the online channel your company will grow, the critical moment comes: to give or not visibility to your website. It is quite common to see that many […]

Susana Argudo

SEM · 15 / 04 / 2019

B2B International Digital Strategy

At the end of 2017 we were posed a very interesting challenge in Digital Menta : A potential customer contacted us to help to design and implement a International Digital strategy of success. Your target? Among Others, one of the main, was Generate Quality B2B Leads Which, with the help of a good Inbound strategy […]

Laura Gimenez

SEM · 17 / 01 / 2019

How to find B2B audiences on the main platforms

In the next year you will be able to surprise your customers with NEW B2B audiences that you can incorporate into your Marketing plan. Remember, a B2B customer, unlike a final customer, can be a significant increase in your sales or a new business opportunity. Therefore, the relationship with them must derive from a very […]

Gerard Hoogeveen González

SEM · 19 / 12 / 2018

New Ad Position Metrics available in Google Ads

Google has recently taken out new metrics to analyze the position of the ads in search and although we have not given time until now, we take advantage that almost finished the year-end fever, and we will explain its meaning and effect. To see the original explanation of Google, you can read this article about […]

Josue Simón

SEM · 05 / 12 / 2018

10 common mistakes in search campaigns to avoid

More and more often we start to create search campaigns for our projects. It may seem like a simple task, because Google has developed a tool that allows us to quickly appear in the first positions of your browser without much effort, as long as we are willing to pay for each click. However, if […]

Aina García

SEM · 14 / 11 / 2018

Black Friday Campaigns: Everything you need to know to succeed in Google Ads

A good Black Friday campaign offers many sales opportunities for companies with online presence, but how can you compete with the rest of the market? Don’t worry, with these Google Ads tips you’ll have it done! As you know, the Black Friday, the date that marks the beginning of Christmas shopping every year. It is an opportunity […]

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