Blog

Miriam Jimenez

SEM · 06 / 02 / 2020

10 keys to create the perfect ad in Google Ads

Nobody is perfect. Neither is a Google Ads ad. However, with the right notions about the platform, knowing the needs of our target audience well and following precise guidelines we can create (almost) perfect ads. But what does perfection mean for a Google Ads ad? What distinguishes a good ad from one “from the heap” […]

Montse García

SEM · 30 / 01 / 2020

Google Ads ad extensions

Do you want your ad to stand out from the competition? Improve your CTR? Are you looking for an easy way to improve your quality level? If the answer is yes, the time has come to master Google Ads ad extensions. When we talk about Google Ads, the first thing that comes to mind is […]

Juan Vila Bou

SEM · 16 / 01 / 2020

14 SEM tools to analyze your competition

1. Auction Insights (Comparison of auctions) The first of the SEM tools in the list we have within the Google Ads interface itself. Through the Auction Insights or Comparison of auctions, we can determine which competitors participate in the auctions for the same keywords for which we bid. In particular, we can consult: what share of […]

Marc Salvador

SEM · 09 / 01 / 2020

Google Ads Dictionary

Whether you have just landed in the world of Google Ads (former Adwords) or if you are an experienced Account Manager, it is always good to have a guide with the updated terms of the PPC world at hand. In addition, this Google Ads dictionary will serve as a refreshment and help to understand many […]

Yolanda Sánchez

SEM · 05 / 12 / 2019

TRENDS SEM 2020

You may think that we still have time to finish the year, but the truth is that we are getting closer to 2020. From what we have seen during this year, which has been full of changes and news, we should pay attention to the SEM trends that will govern in 2020 and the new […]

Digital Menta

SEM · 04 / 12 / 2019

How to link Google Ads with Google analytics?

Unifying Google Adwords with Google Analytics can help you to know through a single tool the full performance of your campaigns and ads. If you want to know how to link both tools in a practical way, read on! The joint analytics and Adwords management is advisable for all those customers who carry out payment […]

Mauro Sorolla

SEM · 21 / 11 / 2019

Optmyzr: 8 functions to optimize your campaigns and save time

There are currently multiple tools whose aim is to help you manage your advertising or that of your clients, allowing you to improve the performance of the account with optimization tasks and at the same time save time in the process. Optmyzr is one of them, and if you are a PPC professional it can […]

Montse García

SEM · 07 / 11 / 2019

Strategies with Keywords: What you need to know

I suppose that if you are reading this article it is because you are interested in learning or improving your strategies with Keywords. And if you have that need or interest it is because you manage Google Ads campaigns. Have i got it right? I knew it! In that case, I don’t need to tell […]

Marc Salvador

SEM · 17 / 10 / 2019

How to structure your Google Ads campaigns

With the multitude of tools and digital platforms that we have today, the first thing we need is to define a digital marketing strategy. In addition, when we talk about Google Ads, one of the most important issues to consider is the correct structuring of campaigns. At Digital Menta we work on the restructuring of […]

Yolanda Sánchez

SEM · 05 / 09 / 2019

SEO vs SEM: how do they complement each other?

“Si no estás en internet no existes”  Esto puede parecer exagerado, pero no está muy alejado de la realidad. Internet ya no es el futuro, sino es el presente y nos encontramos con un mercado cada vez más competitivo, donde hacerse un hueco entre los primeros resultados de búsqueda parece una auténtica batalla. Y es aquí donde nos planteamos algunas cuestiones como: ¿qué estrategia sigo?¿hago SEO o SEM? ¿cual es mejor? Aunque para algunos SEO y SEM pueden rivalizar, lo cierto es que juntos funcionan mejor.  

Mauro Sorolla

SEM · 22 / 08 / 2019

Google Ads Editor: how to create better campaigns

If you’re reading this, you’ve probably already used Google Ads EditorThe application to be able to manage your advertising accounts or that of your clients simplifying many of the tasks.  Among the advantages it offers, it is possible to work offline, make backups and make all kinds of massive changes. This allows you to leave ready […]

Marc Salvador

SEM · 18 / 07 / 2019

Advanced Google Shopping Strategies

The great growth of Google shopping in recent years has made most companies put the focus of their marketing strategies in this type of campaigns. According to Stat CounterAs a result, 92% of searches made in 2018 on the global market are carried out through Google, almost 97% if we speak at national level. So, by their own merits, we can say that Google is the king of search engines without a doubt.

Send this to a friend