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Josue Simón

SEM · 05 / 12 / 2018

10 common mistakes in search campaigns to avoid

More and more often we start to create search campaigns for our projects. It may seem like a simple task, because Google has developed a tool that allows us to quickly appear in the first positions of your browser without much effort, as long as we are willing to pay for each click. However, if […]

Aina García

SEM · 14 / 11 / 2018

Black Friday Campaigns: Everything you need to know to succeed in Google Ads

A good Black Friday campaign offers many sales opportunities for companies with online presence, but how can you compete with the rest of the market? Don’t worry, with these Google Ads tips you’ll have it done! As you know, the Black Friday, the date that marks the beginning of Christmas shopping every year. It is an opportunity […]

Marc Salvador

SEM · 08 / 11 / 2018

How to boost my Shopping campaigns

The first thing we must be clear is that, to create Shopping campaigns, we have to upload a data feed to Google Merchant Center. Therefore, the more complete this data feed, the more sales opportunities we will be creating in our Google Shopping campaigns, or what is the same, we will be enhancing the visibility […]

Mauro Sorolla

SEM · 10 / 10 / 2018

How to optimize search terms in Google Ads

Once we have our advertising campaign enabled in Google ads, with their ad groups and their corresponding keywords, only wait for the ads to be shown so they can analyze the data from the moment of its start of activity . Within the post-activation analysis of a campaign, you have to take into account many […]

Maria Soler

SEM · 02 / 10 / 2018

Display Banner Formats

A good digital marketing expert must have a good variety of tools in his arsenal to be able to adapt to all kinds of products, campaigns and target audiences. Advertising through the different formats of banners on display is one of the classics of online marketing, but no less effective. Now that you know what […]

Gerard Hoogeveen González

SEM · 31 / 05 / 2018

How are we a week after the GDPR? Let's look at the consequences

We have been under the General rules of data protection for five days and the world is not over! Who would have said it… ???? The Internet is still working for everyone, despite the intentions of some international websites to simply block European traffic. The call centers have adapted and can continue to do their […]

Aina García

SEM · 27 / 02 / 2018

Tricks to optimize your keywords in AdWords

The success of your campaigns depends largely on the choice of your keywords in AdWords. Badly selected keywords not only waste the traffic earned by your website, but they cost you a lot of money.

Aina García

SEM · 26 / 01 / 2018

10 Essential tools for AdWords

If you manage large-scale AdWords accounts without the right tools, you’ll agree with us that all the information you manage can get over you. The world of PPC has a lot of metrics and results that we have to analyze day after day, thousands of keywords that need to be optimized… does it ring a bell? […]

Marc Salvador

SEM · 16 / 01 / 2018

Reasons NOT to hire "any" SEM agency.

The search for an online marketing agency to manage your campaigns Advertising in Adwords, SEM and PPC, is often a big headache for companies. And it is that, starting in this world a priori so technical and innovative can create some uncertainties. From here, we have gathered a number of reasons why WE DO not […]

DigitalMenta

SEM · 11 / 01 / 2018

Create the perfect structure for Shopping campaigns

Do you want to create the perfect structure for your Shopping campaigns? Because you’re in luck because you landed on the right blog and the appropriate post, since Digital Menta We’re going to tell you the different options when it comes to creating a perfect structure for Boost your Shopping campaigns. Surely you have created […]

Susana Argudo

SEM · 09 / 01 / 2018

5 trends that we will see in SEM in 2018

Artificial Intelligence, Machine Learning, audience segmentation, attribution, tracking online-offline, shopping…. These were some of the key concepts in SEM during 2017. But what can we expect FROM SEM in 2018?

DigitalMenta

SEM · 02 / 01 / 2018

Take a step forward with Ad Customizers

The time has come for you to be acquainted with one of the most powerful features for Structuring Adwords Campaigns And that is usually forgotten in most advertising accounts. This is due to job creation and optimization workloads that evade us in many cases of improvement and management opportunities. Probably all the meet but surely […]

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