CONTENT MARKETING

LET'S TALK!

Content Marketing is an essential part of any company’s global digital marketing strategy. 

 

The greatest advantage of content marketing is that our client is the focus of everything. Content marketing is interesting for your company, since the main purpose is to offer relevant and quality content for the users.

But, content marketing not only focuses on attracting that audience to your website, but we should keep in mind that there are other phases of the funnel in which the content must be a fundamental piece. 

Despite what the majority of people think, which is the content generation for the blog or social networks would focus on a first phase, we must add several more phases, in which the content is key point:

  • Lead generation : a clear example would be when in our campaigns to capture leads in B2B campaigns,
  • Lead nurturing: in the creation of content for customer education and generate the relationship in our Inbound Marketing Strategy.
  • Customer generation: the process in which we get the visitor to become a customer through the impact of the content in the different phases of the workflow.

In the case of the methodology for a good implementation of a content strategy, is it not only important to write good texts, but these must be aimed at our buyer person, so the epicenter must be our client.

Once we have our buyer clear, the rest is much simpler, it’s time for the content to be distributed, for further analysis and see if the objectives have been achieved.

Of course, once this is done, the wheel turns again with the improvements introduced through the analysis.

Ideal customer

You know your client’s idea at firsthand, since you offer the content that the client is interested in every moment.

Cheaper

 Tt does not cost as much as doing an advertising campaign in traditional media, we only focus on the content.

Differentiation

You differentiate from the competition, given that you position yourself as an expert in the sector through these contents.

Brand improvement

Improve the brand image. You generate a very powerful brand positioning and awareness in the market.

Community

You create a community around the brand through social media and the content generated in other media.

Greater engagement

The user looks for you and finds you by the content that you offer, if it is good, their engagement with it will increase.

What is content marketing?

Content marketing is based on the development of content for your buyer persona at the precise moment of the customer journey. That is, the content will focus on the process in which this is found.

What tools do you use?

Our SEO specialists use the best tools to make a keyword research, some of which are Sistrix, Google Keyword Planner, Google Trends, keywordtool.io, Ahrefs … Once we have it, our partners will develop the content.

How do I know that I need to do content marketing?

It must be done in all phases of the strategy, it is not static but cyclical.

How much does this service cost?

It depends on your situation and the objectives that are pursued. What we can always ensure is that we are clear and transparent.

Carlos Miñana

INBOUND MARKETING · 26 / 03 / 2020

The 4 stages of the Inbound Marketing strategy

Before getting down to work with the Inbound Marketing strategy, we need to define our Buyer Persona and its Buyer Journey. Why? It’s simple. Around these two elements, the strategy we define will work out. Moreover, if we know our buyer person, it will be much easier to detect their pain point and impact more […]

Laura Olba

INBOUND MARKETING · 23 / 01 / 2020

The revolution of Marketing 4.0

Marketing has been, is and will be a world yet to be discovered in which any detail or theory can always be taken one more turn to squeeze its maximum potential. This characteristic of marketing makes us complicit, to marketers, of a process of evolution and, especially of revolution, increasingly infinite and interesting. From traditional […]

Félix Martín del Fresno

INBOUND MARKETING · 02 / 01 / 2020

Google Chrome extensions that every Digital Marketing specialist should use

If you are a digital marketing professional, whether you are starting or already been a while in this field, the extensions in your Google Chrome browser are essential, as they will help you and save you a lot of time in your day to day. If you don’t know them already, browser extensions are like […]

Send this to a friend