Content Marketing is an essential part of any company’s global digital marketing strategy.
The greatest advantage of content marketing is that our client is the focus of everything. Content marketing is interesting for your company, since the main purpose is to offer relevant and quality content for the users.
But, content marketing not only focuses on attracting that audience to your website, but we should keep in mind that there are other phases of the funnel in which the content must be a fundamental piece.
Despite what the majority of people think, which is the content generation for the blog or social networks would focus on a first phase, we must add several more phases, in which the content is key point:
In the case of the methodology for a good implementation of a content strategy, is it not only important to write good texts, but these must be aimed at our buyer person, so the epicenter must be our client.
Once we have our buyer clear, the rest is much simpler, it’s time for the content to be distributed, for further analysis and see if the objectives have been achieved.
Of course, once this is done, the wheel turns again with the improvements introduced through the analysis.
You know your client’s idea at firsthand, since you offer the content that the client is interested in every moment.
Tt does not cost as much as doing an advertising campaign in traditional media, we only focus on the content.
You differentiate from the competition, given that you position yourself as an expert in the sector through these contents.
Improve the brand image. You generate a very powerful brand positioning and awareness in the market.
You create a community around the brand through social media and the content generated in other media.
The user looks for you and finds you by the content that you offer, if it is good, their engagement with it will increase.
Content marketing is based on the development of content for your buyer persona at the precise moment of the customer journey. That is, the content will focus on the process in which this is found.
Our SEO specialists use the best tools to make a keyword research, some of which are Sistrix, Google Keyword Planner, Google Trends, keywordtool.io, Ahrefs … Once we have it, our partners will develop the content.
It must be done in all phases of the strategy, it is not static but cyclical.
It depends on your situation and the objectives that are pursued. What we can always ensure is that we are clear and transparent.
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