Facebook Marketing is one of the most used channels by advertisers to achieve conversions and notoriety through social networks, also called social media.
At Digital Menta we analyze each of the most important factors that will allow us to be relevant to users within the advertising campaigns on Facebook. We will choose different advertising goals, as well as select the format of Facebook campaigns or creatives and the locations or placements that best suit our marketing objectives.
Each client is different and their advertising strategy on Facebook must also be different. We evaluate the factors that are affecting the positioning of the website at present and we detect opportunities for improvement in each case.
How can I advertise on Facebook?
Currently there are two ways to advertise on Facebook;
So a good advertising strategy on Facebook can get to position ourselves in the mind of our target audience in each of the different phases of the sales funnel. That is why Facebook, offers advertisers in their Facebook Business Manager campaigns, different objectives when creating, and thus optimize their campaigns.
The objectives that we use in Digital Menta to build a methodology, leads to success.
Advertising on Facebook allows us to make a micro-segmentation to better impact our buyer persona.
Possibility of A/B testing to see what type of campaigns works best.
Generate traffic focused on sales / leads. Advertising on Facebook allows you to set several goals, one of them is the generation of sales / readings in campaigns.
Generate traffic focused on micro-conversions. More concrete objectives such as cart, lead, purchase and many more.
Possibility of directing traffic to the physical business. To promote the most local businesses or for example, events.
There are different types of ad formats and locations within Facebook, so depending always on our business and our goals, we will choose a type of creativity and some specific placements.
In terms of creatives, dynamic content is always more attractive, although a good image together with the appropriate copy can be enough to attract the attention of users. In addition, the type of message and format of the creativity that we can choose will directly influence us when selecting some placements or others.
There are no minimum requirements as such, but we need to have an open Fan Page and create a Business Manager account to be able to use all the tools that Facebook provides, such as the ad manager.
The cost of advertising on Facebook is simply the daily or total investment that advertisers decide for their ads, without a minimum cost, technology or subscription extras. Anyway, depending on the needs and objectives of the advertiser from Digital Mint we recommend a minimum investment and adequate objectives to the market data by estimating results.
It depends on your situation and the objectives that are pursued. What we can always ensure is that we are clear and transparent.
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