Facebook Marketing is one of the channels most used by advertisers to achieve conversions and recognition through social networks, also known as social media.
In Digital Menta we analyze each one of the most important factors that will allow us to be relevant to the users within the campaigns of Facebook marketing. We will choose different advertising objectives and select, both the formats of the Facebook Campaigns or creativity, as the locations or placements that suit the best to our marketing goals.
Each client is different and their Facebook Marketing also has to be. We evaluate the factors that are affecting the ranking of the web site at the present time and we detect the opportunities of improvement in each case.
How do I do Facebook Marketing? There are currently two ways to do Facebook Marketing:
First of all, the first and most basic is to promote our posts from the Fan Page directly. This option is very limited because it does not allow us to set the goal of promoting our Facebook Marketing. So we leave out many other options to consider, and this will be limited to optimize interactions, likes, comments or shares. On the other hand, the second and most recommended is through the Facebook Business Manager interface, a tool that will help us to manage the Fan pages, advertising campaigns and others, much more efficiently.
So a good Facebook Marketing can get to position ourselves in the mind of our target audience in each of the different phases of the sales funnel. That’s why Facebook offers advertisers in their campaigns Facebook Business Manager, different objectives when creating, and thus optimize their campaigns.
Objectives we use in Digital Menta to build a methodology, leads us to success.
Facebook Marketing allows a micro-segmentation to impact more optimally to our buyer person.
Possibility of A/B testing. To see what type of campaigns works best.
Generate traffic focused on sales/leads. Facebook Marketing allows to mark different objectives, one of them is the generation of sales/leads in the campaigns.
Generate traffic focused on micro-conversions. More specific objectives such as cart, lead, purchase and a long etcetera.
Possibility of directing traffic to the physical business. To promote the most local businesses or for example, events.
There are different types of ad formats and locations within Facebook, so depending always on our business and our goals, we will choose a type of creativity and specific placement.
In terms of creatives, dynamic content is always more attractive, but a good image next to the appropriate copy, can be enough to draw the attention of users. In addition, the type of message and creativity format that we can choose will influence us directly when selecting a placement or other.
There are no minimum requirements, but we do need to have an open Fan Page and create a Business Manager account to be able to use all the tools that Facebook provides, such as the Ad Manager.
The cost of advertising on Facebook is simply the daily or total investment that advertisers decide for their ads, without a minimum cost, extra for technology or subscription. Either way, depending on the needs and objectives of the advertiser, from Digital Menta we will recommend a minimum investment and objectives appropriate to market data by estimating results.
It depends on your situation and the objectives to be set. What we can always assure is that we are clear and transparent.
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