Many companies know advertising services in Google, and would like to advertise in this network, but do not know how to start in this channel, previously called Google Adwords. For this, many businesses rely on SEM Agencies that are experts in digital marketing, since they believe that in this way they can develop a more advanced Google Ads strategy.
At Digital Menta we are experts in advertising campaigns on Google. We have a team dedicated exclusively to the acquisition of payment traffic, which makes us specialists in this field.
At Digital Menta, we implement expert methodologies to make advertising campaigns on Google Ads. For this, first we set the suitable business objectives by collaborating with our client. After defining the objectives, we explore the opportunities in the search engines and propose a value strategy.
This strategy will define the structure of advertising campaigns on Google and it must represent the semantic ideas in an organized way which users can search us on the Internet, but above all, align themselves to the objectives of our client.
Once the campaigns are launched, we optimize to obtain better results. Later we analyze the performance and identify new opportunities.
In order to effectively develop our campaigns we use marketing tools such as the keyword planner of Google Ads, Sistrix, SimilarWeb … and so we value the different opportunities in the market or sector of our client.
A good development of advertising campaigns in Google will help us:
Acquire quality traffic quickly. One of the biggest advantages of advertising on Google is its high performance in the short term. In addition, we have control over the investment and what we are generating.
We reach users located at the bottom of the conversion funnel. These are users who are actively looking for what we are reaching users who are highly interested in our offer.
Get popular among users who do not yet know our product or service.
Increasing the conversions of our website.
We have the possibility to evaluate the performance of each campaign and observe the conversions that we are generating.
Increase the brand’s awareness through the campaigns we carry out.
No, there is no minimum budget required to do advertising campaigns on Google, although if we have a bigger budget we can be present in more channels and have more campaigns through which to attract more traffic.
The user searches in a natural way to find us online, so we must use these ideas to advertise on Google. We can also use SEO and SEM tools that suggest ideas to bid for.
You will pay for each click your ad gets.
Google provides us with tracking tags that we will put through Google Tag Manager or in the code of our website to measure the most valuable actions within your website.
We can reduce spending in different ways. The management of bids will help us that the cost per click do not shoot, but if we want to make sure not to exceed a certain amount, we will limit the budget to the campaign and/or account level.
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