GOOGLE ADS

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Many companies know advertising services in Google, and would like to advertise in this network, but do not know how to start in this channel, previously called Google Adwords. For this, many businesses rely on SEM Agencies that are experts in digital marketing, since they believe that in this way they can develop a more advanced Google Ads strategy.

At Digital Menta we are experts in advertising campaigns on Google. We have a team dedicated exclusively to the acquisition of payment traffic, which makes us specialists in this field.  

At Digital Menta, we implement expert methodologies to make advertising campaigns on Google Ads. For this, first we set the suitable business objectives by collaborating with our client. After defining the objectives, we explore the opportunities in the search engines and propose a value strategy.

This strategy will define the structure of advertising campaigns on Google and it must represent the semantic ideas in an organized way which users can search us on the Internet, but above all, align themselves to the objectives of our client.

Once the campaigns are launched, we optimize to obtain better results. Later we analyze the performance and identify new opportunities.

In order to effectively develop our campaigns we use marketing tools such as the keyword planner of Google Ads, Sistrix, SimilarWeb … and so we value the different opportunities in the market or sector of our client.

A good development of advertising campaigns in Google will help us:

Quality Traffic

Acquire quality traffic quickly. One of the biggest advantages of advertising on Google is its high performance in the short term. In addition, we have control over the investment and what we are generating.

Relevant Users

We reach users located at the bottom of the conversion funnel. These are users who are actively looking for what we are reaching users who are highly interested in our offer.

Product

Get popular among users who do not yet know our product or service.

Conversions

Increasing the conversions of our website.

Measurement

We have the possibility to evaluate the performance of each campaign and observe the conversions that we are generating.

Notoriety

Increase the brand’s awareness through the campaigns we carry out.

Do I need a minimum investment to do advertising campaigns on Google Ads?

No, there is no minimum budget required to do advertising campaigns on Google, although if we have a bigger budget we can be present in more channels and have more campaigns through which to attract more traffic.

Which keywords are interesting to advertise my business in Google?

The user searches in a natural way to find us online, so we must use these ideas to advertise on Google. We can also use SEO and SEM tools that suggest ideas to bid for.

How much will I pay for my ads on Google?

You will pay for each click your ad gets.

How do I know if I'm generating conversions thanks to Google campaigns?

Google provides us with tracking tags that we will put through Google Tag Manager or in the code of our website to measure the most valuable actions within your website.

How can I limit the expense of Google campaigns?

We can reduce spending in different ways. The management of bids will help us that the cost per click do not shoot, but if we want to make sure not to exceed a certain amount, we will limit the budget to the campaign and/or account level.

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