At Digital Menta, one of our objectives is to be one of the leading Inbound Marketing Agencies in the Spanish territory for offering the best possible service.
We have the best tools for clients focused on B2B (business to business) and B2C (business to customer). To strengthen our leadership in the market, we have signed agreements to be partners of SalesForce Pardot and Active Campaign, two of the best managers of Email marketing today.
Being a multifunctional Inbound Marketing agency, we have different departments so that the proposed methodology is implemented and with it we can develop the Inbound Marketing Strategy that will lead you to success.
From Digital Menta we have embraced the new methodology that is being given to the Inbound Marketing agencies, the flywheel.
The traditional methodology, focused on the sales funnel was losing strength as it was advancing, in this case what we intend is to delight, to love from the beginning our buyer person.
In this way, what is intended is the client himself, through this circular process, who will feed the “wheel” and, therefore, the growth.
Briefly, it is to observe the needs of our customers creating unique experiences for each of them to delight them.
What is intended is to focus resources on the part of delight, given that it is where the two parties obtain the greatest benefit.
To help in this new methodology, some of these tips are necessary to avoid possible friction in the development:
One of the keys of this methodology is the cost saving and the increase in productivity, so that time is saved, by means of the tools used.
Build a digital driven company with the tools available for it, with the help of an Inbound Marketing Agency and its methodology.
When carrying out all the phases of the Inbound methodology, one of the greatest benefits is having much more scope and relevance in the digital ecosystem.
The client must be the epicenter, the more information we have of this, it will be much easier for the campaigns to reach the expected success.
The goal is to sell more, but it’s a must to get new prescribers that are the ones speaking well of the brand with the earned media, therefore, it improves the ROI.
When talking about a product or service that the user is searching for through different search engines, you generate an attraction towards users interested in that content.
With the Inbound Marketing methodology, you’ll be able to acquire customers by attraction media. In addition, your brand will be rewarded with great benefits.
In order to make customer loyal and in love from the first moment, we use different tools depending on the objective that is pursued. Some are: SalesForce Pardot, Active Campaign, Ahrefs, Sistrix, Kensho, among others.
The Inbound Marketing methodology is not at odds with the size or phase in which your company is located, our recommendation is to see if your needs are necessary to start with it.
Inbound Marketing is a discipline that encompasses many Digital Marketing tactics, which is why it offers countless advantages, as is the case of being able to professionalize or generate the transformation in your company. In Addition, since we implement relevant tools and have the necessary philosophy to fulfill this task, you will be able to differentiate yourself from the competition, increase the ROI and, what’s more, improve the relationship between the marketing and sales departments.
It depends on your situation and the objectives to be set. What we can always assure is that we are clear and transparent.
INBOUND MARKETING · 26 / 03 / 2020
Before getting down to work with the Inbound Marketing strategy, we need to define our Buyer Persona and its Buyer Journey. Why? It’s simple. Around these two elements, the strategy we define will work out. Moreover, if we know our buyer person, it will be much easier to detect their pain point and impact more […]
INBOUND MARKETING · 23 / 01 / 2020
Marketing has been, is and will be a world yet to be discovered in which any detail or theory can always be taken one more turn to squeeze its maximum potential. This characteristic of marketing makes us complicit, to marketers, of a process of evolution and, especially of revolution, increasingly infinite and interesting. From traditional […]
INBOUND MARKETING · 02 / 01 / 2020
If you are a digital marketing professional, whether you are starting or already been a while in this field, the extensions in your Google Chrome browser are essential, as they will help you and save you a lot of time in your day to day. If you don’t know them already, browser extensions are like […]
Send this to a friend