Of all are known the Benefits of social networks. These, establish a bidirectional communication channel with your potential customers, help to customer loyalty, improve your brand image and a long etcetera but have you ever considered how social networks can help your inbound strategy Marketing?
In this post we are going to show you the Advantages of social networks in relation to inbound Marketing. Notes!
Before going into the field and seeing the advantages of the social networks applied in the inbound Marketing we will try to deepen a little more in this area.
TheInbound Marketing It is a methodology that uses non-intrusive marketing techniques with the objective of contacting the buyer person and accompanying him throughout the entire purchasing process.
The main idea is to have users who are in the first phase of the cycle, so that they can be captured with content of interest to solve their doubts or Pains. Once captured, they are given content in each of the phases of purchase, content that is indicated for each of these phases. This is because a user does not look for the same thing when he has a need that when he assumes the need and wants to remedy it. With all this you get to move from a visit to a Web page to a lead, and from a lead to a customer.
In order to give this process, Inbound Marketing is divided into four phases:
These four phases are part of inbound Marketing but have you ever wondered how the use of social networks can affect them?
Social networks must be part of a company’s marketing strategy plan. Without this pillar, the strategy remains lame, being a valid simile for inbound Marketing.
As we have commented, inbound Marketing focuses its efforts on building quality content that is useful to the user and, to achieve this goal, social networks are a very powerful tool.
If we look back and stop again in the phases of inbound Marketing, we will soon realize that social networks can play an important role in each of them:
This is what social networks can contribute in each of the phases so that they get the objectives marked but, what advantages of social networks can be noticed more in relation to inbound Marketing.
There are several advantages of social networks within a strategy of inbound Marketing but, in order for these advantages to be a reality, you have to work your social channels in a professional way.
The main thing is to work on a strategic content generation plan. If you really want social networks to be a lever in favor of inbound Marketing you can not publish without more. Work on a strategy in which you indicate what you want to achieve, what you will communicate and how. From these axes, think well of the content to be published and decide whether it has to be accompanied by payment campaigns or just going to viralize organically and, all, you must think for each of The four phases of inbound.
Finally, remember that 70% of users regularly use social networks, so work your inbound Marketing strategy well and let yourself be seduced by all the benefits of social networks. Visualize your content, provide customer service and improve your brand, so we are sure you will get great results.
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