Set up an email Marketing campaign to get the sender to read us from dozens of emails in his inbox, has a lot of merit.
As you know the Email Marketing Strategy It is a communication tool in which the email is used to reach potential clients. To manage it there are many providers of this service, such as Mailchimp Or Hubspot, among others. It allows us to segment and adapt the content that we send, so we get a greater return on the investment.
Email marketing is also a user loyalty tool , as long as the database is cared for and each user is spoken in the correct tone.
Among the advantages of email marketing we find that it is measurable (we can analyze the opening rate, the clicks in the links that we have included, the casualties, the impacts…), is economic, does not need a big investment, is not intrusive (the user is supposed to have Previously accepted to send you information), etc.
Within the Inbound Marketing Methodology Email marketing fits perfectly in each of the phases of the user’s purchase cycle: For the attraction phase users share by email the content they like; For the conversion phase, you can use The email to generate trust; For the closing phase, segment and personalize emails to better connect with users; Finally, in the stage of falling in love, continues to show attention by the already converted user, does not end everything with the conversion.
Then we will give you 10 tips to build the best campaign for your business:
Here are the tips that you can not miss in your Email Marketing strategy. do you know any more? Tell US!
And if you are already an expert and need is help in your payment campaigns Don’t hesitate to contact us!
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