Keeping track of the actions that are being executed to increase a company’s sales is practically a Must. While it is true that all companies (or the vast majority of them) have this control, many others forget to relate these activities to the business objectives that are marked. So that this doesn’t happen to you, today we want to talk to you about the Sales KPI more important things to consider in your sales strategy.
Tabla de contenidos
As we have said on many occasions, analyse and self-criticize the actions that are being taken it’s what will really help us grow our business. But how do we know if we’re on the right track or not? The answer to this question is answered with a single word: Objectives. Marking goals is what will help us define whether we are going in the line to go or, on the contrary, we have strayed from the marked path.
Each area of the company has its own objectives set, objectives that must follow the line set by the objectives at the general level. You may be getting this goals uphill so, to help you, let’s start with one of the most important metrics: sales KPIs.
Kpiare the acronym for English words Key Performance Indicator, and refers to those key indicators that help you measure performance of your business. They are usually expressed in a percentage of achievement of the goals you have previously set.
The Kpisshould be fixed at the beginning of the strategy and reviewed on a regular basis. The reason for this review is simple, if your company adapts its strategies based on what the market demands, how can your KPIs not do the same?
These well-defined KPIs are the ones that will help you assess how the business situation is going to sales level (which is the topic we’re addressing in this post). Ideally, they should be reviewed assiduously, because thanks to this data you will be able to check the state of the strategy on a regular basis and thus make quick and based decisions based on the actual numbers.
Formulate goals, as we said, is no easy task. You have to find the middle ground between realism and want to give a little more of you. It’s important to keep this in mind, as poorly formulated KPIs can make you draw wrong conclusions when you’re still on the right track. In order for this to not happen to you, you have to follow the SMART rule.
By following the SMART method you will be able to set KPIs more according to your real situation. But, in addition to following this method, when setting the KPI, you will have to take into account three key aspects:
Once we’ve cleared everything about how a KPI should be formulated correctly, we’re going to go on to list some of the most important ones so you can take them as a reference the moment you set yourown.
Before we start talking about sales KPI types, it should be clear that the choice of one or the other will depend, to a large extent, on the type of business that is held, as well as the sector of activity and the objectives that the company pursues. However, there are some key indicators that may be common to all types of business, which are the first ones we will pass to name.
There are a number of KPIs that, whatever business you have, you can use:
After these generic sales KPIs, we can start talking about some more specific ones. It depends on whether you have a commercial department, website, you sell on multichannel… your goals will vary.
As you can see, there are a lot of KPIs; but not only that, then you can compare with each other to get more relevant information and thus enrich your decision making.
Either way, ideally you should establish what’s important to know about your business so you can establish and keep track of sales KPIs that are really relevant to you.
INBOUND MARKETING · 26 / 03 / 2020
Before getting down to work with the Inbound Marketing strategy, we need to define our Buyer Persona and its Buyer Journey. Why? It’s simple. Around these two elements, the strategy we define will work out. Moreover, if we know our buyer person, it will be much easier to detect their pain point and impact more […]
INBOUND MARKETING · 23 / 01 / 2020
Marketing has been, is and will be a world yet to be discovered in which any detail or theory can always be taken one more turn to squeeze its maximum potential. This characteristic of marketing makes us complicit, to marketers, of a process of evolution and, especially of revolution, increasingly infinite and interesting. From traditional […]
INBOUND MARKETING · 02 / 01 / 2020
If you are a digital marketing professional, whether you are starting or already been a while in this field, the extensions in your Google Chrome browser are essential, as they will help you and save you a lot of time in your day to day. If you don’t know them already, browser extensions are like […]