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Instagram Ads has been shown as a fundamental piece in the social paid strategy of many of the companies. This is how, together with Facebook, it has positioned itself as the sector’s leader in medium-cost advertising campaigns.

At Digital Menta we have specialists in Instagram Ads, since we give great importance to this channel because of the brand recognition and the scope that provides, mainly among the youngest since the average age is 18 to 24 years. It also allows us to obtain results with reduced costs compared to other media.

The difference is in the small details, that’s why our team supervises the advertising campaigns in Instagram, from the beginning of the process of the creation of the strategy of Instagram, as well as the tuning and the rigorous control for the optimization of these. Through this, we can get the best possible result from our campaigns.

To develop a good strategy correctly to achieve the goal and objectives set, we need a good methodology. At Digital Menta, we start with two clear points. First, we carry out an analysis of the client, with the aim of identifying their needs and current situation and we carry out an optimal study of the buyer person.

With this data collected, it is time to implement the goal that we intend to achieve along with the objectives pursued, by this way we can correctly raise the strategy without leaving the margins marked in advance.

Once we have the strategy, we start with launching different campaigns for their following monitoring. Also, just after launching them and monitoring them, begins the analysis phase to extract the most relevant data and, of course, the continuous improvement that must be made to all the campaigns.

Closeness to the ideal customer

One of the greatest possibilities that Instagram offers you is to tell stories, with the multiplied reach, you will be able to generate a closer relationship with the customer.

Increase engagement

Instagram is a network to generate long-lasting relationships. Therefore, by advertising on this platform, customer relationships improve considerably.

Increase ROI

The conversion rate improves ROI considerably, in fact Instagram Ads is one of the strategies that has the highest rate.

Cheaper advertising

It is one of the economically most profitable platforms if compared with others as can be LinkedIn.

Measurable

In the Digital world everything can be measured and, in case of Instagram, it’s not going to be less. With the data of your own tool and some externals we can extract all the necessary information.

Knowing your buyer persona

Thanks to the data, we know much better how it behaves and how is our ideal fictitious client.

How can I do Instagram Ads?

Just having a Facebook page and an Instagram business account, you can advertise on this social network.

What tools do you use?

We use the best tools on the market to improve our campaigns and get the best results.

What benefits does it bring on my brand reputation?

The scope of Instagram in advertising is huge, so brands do not let pass this opportunity to improve the image and have a greater reach.

Can I sell products on Instagram?

Yes, the integration of the product catalog from Facebook allows the possibility to sell by means of this tool.

What kind of segmentation can be done in Instagram Ads?

Just as it happens on Facebook, one of the great advantages of Instagram Ads is the wide range of possibilities it offers you to segment.

What is Instagram Ads for?

Instagram Ads has many benefits, such as brand recognition, selling products in Instagram or having a wider range of posts. There are countless possibilities.

How much do Instagram Ads cost?

It depends on your situation, the investment you want to make and the objectives to be followed. What we can always assure is that we are clear and transparent.

Gema Ordaz

SOCIAL ADS · 10 / 10 / 2019

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