Marketing Automation Or Automation Marketing is one of the key processes in an optimal strategy of Inbound Marketing, in addition to being one of the most supporters has won in recent years.
They are automatic processes that allow to mechanize a great variety of tasks to optimize the time, and thus, to improve the productivity. In our case, we specialize in automating workflows for B2B and B2C campaigns.
These processes start at the same moment of the lead acquisition until their subsequent entry into the workflows, created with a clear objective and in order to qualify, educate and build a closer relationship with the buyer persona.
The process or funnel for Marketing Automation has always been defined as something vertical. In Digital Menta we want to see it as something more cyclical, where the relationship with the customer never ends, because if the intention is to obtain subsribers as well as recurring sales, the relationship must be constant.
To do this, our focus is on the customer. Through a series of automated impacts, to maintain constant and ongoing communication and, thanks to the tools focused on them, we will achieve the long-awaited brand ambassadors.
In short, Automation Marketing is a great methodology to increase sales, reduce costs, increase recurring sales, get more customers and brand ambassadors.
Extract and collect data from your buyer person are some of the purposes of Automation Marketing.
Generate an optimal and up-to-date database. The automations allow us to generate workflows to have a healthy and renewed database.
Rate and qualify each of the prospects. Through interactions in communications, you can rate the prospect and even give it a degree of importance.
More customers at a lower cost. One of the functions of the Marketing Automation tools is to automate processes, getting more customers and saving costs in acquiring new ones.
Customer loyalty. One of the great goals of Marketing Automation is to achieve customer loyalty by providing relevant and appropriate content in each of the phases in which our lead or prospect is located.
Generate brand ambassadors. Through this relationship, a customer, or even a non-client, becomes a brand ambassador, gaining new channels of communication.
It is a set of processes that are automated for a better optimization of the time and the results. Commonly used in the Email marketing.
To improve Marketing Automation processes, you need the best tools and the use of the latest technologies for it.
We are Sales Force Pardot partners, the best B2B tool in the market. In addition, we have other tools tailored to each customer’s needs, such as Active Campaign for B2C.
Another advantage that you get through these tools is the productivity improvement Dgiven that The optimal time is allocated to each process to improve the organization.
It must be done to improve the relationship with the customer, based on the lead acquisition.
It depends on your situation and the objectives to be set. What we can always assure is that we are clear and transparent.
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