SEM · 18 / 06 / 2020
In Digital Menta we don’t like to stop. Our greatest enemy is called routine and so we are continually innovating and looking for new ways and methods to do our job better. The last idea we’ve had is called SEM game and we promise you that after reading this post you’re going to want to […]
SEM - SEO · 04 / 06 / 2020
Voice search is one of the trends that is currently experiencing the greatest growth. In fact, more than one billion voice searches are already performed each month and it is expected that by 2020 50% of searches will be performed by voice. Therefore, given its high utilization, companies cannot ignore voice searches. They must be […]
SEM · 28 / 05 / 2020
During the relationship between a customer and a digital service agency, there may be ups and downs due to multiple situations. It’s normal for a customer to have doubts about the quality of the services provided. Here are ten questions a customer can ask about your digital service provider.
SEM · 11 / 05 / 2020
Google’s most popular product is the search engine, but… do you know the rest of the services of the technological giant? Most people know about the existence of Google because they are familiar to search in the Internet from their platform, but the company has a great list of services with different features and functions. […]
SEM · 07 / 05 / 2020
If the tumbleweed started running through this section of your interface, get ready to surprise yourself! Google Ads Keyword Planner is better than ever, so get comfortable and enter your field. The knowledge of the seasonality of your campaigns can save you from drowning and take you to the crest of the wave if you […]
SEM · 30 / 04 / 2020
Impression Share Adwords is a metric that can help us diagnose the health of our own account, by analyzing the number of impressions that we have received compared to the number of estimated impressions you could have received. If your campaigns have a low Impression Share, it may be due to several reasons. Impression Share […]
SEM · 23 / 04 / 2020
Surely you will have heard about Google AdSense and how to monetize your website focused on the generation of relevant content. Through this Google advertising platform, your website can be converted into an advertising inventory through which you can start profiting and generate benefits from your online project. What is Google AdSense? Before I start […]
SEM · 16 / 04 / 2020
The success of your campaigns depends largely on the choice of your keywords in AdWords. Badly selected keywords not only waste the traffic earned by your website, but they cost you a lot of money.
SEM · 02 / 04 / 2020
During our years at Google and other companies we have seen a very large number of accounts with multiple methods of managing AdWords campaigns. This article (part one) aims to show what concepts must be taken into account when auditing an account Google advertising from a technical and operational viewpoint. In this first part we […]
SEM · 12 / 03 / 2020
I want to do AdWords campaigns but, in which Network, Search or Display? Once we decide to advertise with AdWords campaigns, it is often the case that we face different networks and types of campaigns without knowing how to choose the one that best suits our objectives. Should I do Search Network campaigns? Or maybe […]
SEM · 27 / 02 / 2020
Are you thinking of advertising on YouTube? We explain why this is a good decision. YouTube is a social network with a great reach, these are some facts that will show you how it stands today and will make you think why you should advertise on YouTube: More than one billion users. More than 400 […]
SEM · 13 / 02 / 2020
Today, Amazon has become the largest Marketplace in the world. If your business is based on e-commerce, Amazon may be a very important strategic and sales channel for you. The competition within it is increasing, have you thought about using campaigns from Amazon ads to increase your sales opportunities? Throughout the following post I will […]
