10 key Google AdWords tools to improve campaign management

Written by

Daniel Quiles

SEM · 30 / 07 / 2015

Are you managing Google AdWords campaigns and would you like to improve even more? In this article we show you the 10 key tools to improve your campaigns and get the most Out of AdWords. The Management of online advertising campaigns takes a lot of time and effort to get a positive return on investment, however with these tools you will be able to improve the daily management.

¿What tools allow me to improve management?

Below is a list of the tools recommended by Digital Menta :

1. Google AdWords Editor

This is a free campaign management tool for Google AdWords, and its use is designed to make massive changes in one account, multiple changes at the same time, import and export campaigns, as well as manage and edit different campaigns at the same time. It also allows you to work without being connected to the Internet and upload changes as soon as we have connection. If your account is already too big and complex to use the changes of the Web platform, with this tool you will save time in the management of the day to day.

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Google Adwords Editor

2. Keyword Planner

This tool will help us in the search for keywords to get a list of possible search terms for our website. It is also known as Google Adwords Traffic estimator. Here we can find the necessary information about the words based on a series of services and products and obtain details depending on the location, category, language, date range, etc. As a result, we will look at the full detail of estimated search volume trends , Average monthly searches , competition, suggested bidding, percentage of ad impressions, CPC, etc. based on historical data from Google AdWords. In this article we tell you in detail the main functions of the Keyword Planner and how to improve your campaigns knowing the seasonality of your keywords and the tendencies of search of your sector.

3. Display Planner

Display Planner It is key when Creating Display campaigns On the Google AdWords platform. Here we can not only find suggestions on keywords, locations (websites, videos, mobile applications, mobile application categories), topics, interests (affinities, market segments), Demographics (age, Sex), and remarketing in Interest base or landing page. In addition, we can obtain estimated data for the creation of the campaign and thus have more details to achieve more clicks converted.

4. Google Merchant Center

Google Merchant Center It is a tool that helps you to manage the data of products In Google Shopping. By using this tool you can load product information from your website and easily and easily manage the products that are displayed in Google Shopping. It also helps you reach users who are looking for specific Products in the Google search engine. This tool is very useful for the promotion of e-commerce websites because by linking the AdWords and Merchant accounts, it allows to promote the products of the web by means of product card advertisements. Do you have an ecommerce and still do not use Google Shopping Campaigns? In this article we tell you how to increase sales thanks to this tool.

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Example of Results in the search engine with Google Shopping

5. Preview and AD Diagnostics

As its name indicates itself, this tool is useful for displaying the corresponding ads ‘ keywords, language, place and device. You can use the ad Preview tool to see if your text ads are visible or not according to keywords. It can also be used to analyze the campaigns and see what changes we have made and the effect they have had.

6. Remarketing Label

It is a small code that is introduced in our web to be able to collect the cookies of the people who have visited our web site and to generate a list of audience to be able to do segmented campaigns to different users.

7. Tracking Conversions

Is the tool Fundamental for measuring and tracking Google Adwords conversion . The use of the conversions tracking code allows you to know the information about the quantity of sales, application downloads, phone calls and subscriptions that each of the pages of our website have with a marked goal. There are different types of tracking conversion available in Google AdWords that allows us to have a better understanding of what keywords, advertisements, ad groups and campaigns are working well and calculate the return on investment.

8. Google My Business

Google My Business It allows you to manage the company’s location information On the Google map.

9. Google Analytics

It’s a Free tracking Service and Analytics of Web traffic and also if we link it with The Google AdWords account, it allows analyzing the activity of each user in each of the landing pages of our website. You can also understand about the amount of traffic that comes from AdWords and each of the campaigns we have on other platforms. It also allows the creation of funnels of conversions, targets, filters, remarketing lists in Google Analytics to use in AdWords to target specific audiences and a large number of reports to better understand what is happening on our website.

10. AdWords Script

These are the scripts developed to measure in Java that allow to make automatic changes in the Account of AdWords and generation of reports. You can change bids, pause in ad groups, and add keywords, generate reports, or other actions to improve campaign efficiency. Scripts can also be used for multiple modifications through THE MCC. to be able to implement this type of scripts it is advisable to have the help of a developer.

Here are some of the best campaign management tools in Google AdWords and Digital Menta we develop and implement advanced solutions to maximize the ROI of digital media investments.


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