Google AdWords management is a skill that has multiple levels of quality. Many companies only value the price to compare service providers, and this is a big mistake. Much of the success of management in Google AdWords is based on having the necessary theoretical knowledge (which are many), have a great analytical capacity to detect spaces for improving results but, above all, be orderly and have an efficient methodology.
This methodology must also be accompanied by a neat order of follow-up of the tasks to be carried out (we use Asana as a task manager), as well as efficient communication flows beyond email.
In Digital Menta we have developed an internal methodology based on our knowledge of the tool and focused on our years of experience in Google and digital marketing agencies. Thanks to this methodology (which we define and refine continuously) we have managed to improve the results of all our clients without exception.
Below we show the steps of this iterative methodology.
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An external analysis is carried out (economic context, market size, market segment, competition, etc.).
Internal (services, products, internal resources, brand strength, etc. a SWOT will be created with differentiated strategies.
Defining Strategy, specific tactics and SMART objectives. Plan of Action and plan of Investments in Media.
Depending On the objectives defined, the indicators of control or KPIs, as well as the starting values, revision times, etc. will be established.
The process of discovering the right keywords, as well as those negative words (essential to increase the ROI from Day 1). We use tools like Google’s KW tool or SemRush.
Ultra-Segmented and Controlled Structure to maximize ROI from day one and be more agile during the continuous optimisation process.
Complete configuration with all the features of AdWords for greater ROI. Quality text Links, Call extension, location extensions, device bid modifiers, schedule and geographic.
Creating a client-shareable cloud project. The specific tasks are defined responsibly and the detail of each how much should be carried out to ensure total control of the quality of the optimisation process.
Continuous, proactive optimisations are performed to deliver the best results. We are in constant communication with the client.
At the weekly, fortnightly or monthly level, the metrics defined at the beginning of the process are reviewed. New objectives are defined and action plans reviewed in case of changes or pivoting.
Our methodology is interactive from point 4 to point 10. The first steps are related to the PPC strategy, and something fundamental and not used all that should be among the professionals of the world PPC. If someone is looking for a digital marketing agency specialising in AdWords or SEM Management, you should ask for this critical point, as well as other primaries such as certification credentials.
Our agency is an expert in the management of Google AdWords campaigns and we provide, among others, the following benefits:
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