Whether you are a veteran of the PPC or you are the newest of the account managers, surely at some point in your daily task you have left without knowing what to do after the last optimization. So that this does not happen again I propose the following Definitive List of AdWords Optimization Tasks.
Of course each Adwords account is a world, so you will have to adapt this list of optimization tasks to your AdWords account and adapt it to the particularities that enclose your campaigns. But I’m leaving it out of your hand. At the moment you take these tasks as a checklist to make sure that your accounts are under control and permítete to think about how each one of being tasks helps you to have your account ready and how often you should use each one of them. Start.
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TIP: If the volume of search terms to be analyzed is very high, use filters and order the terms to start with the most expense they assume, or those that better or worse performance have.
TIP Create rules that warn when ads have had enough traffic so you can value whether they have good performance or not, and so if you should pause them or create new ads.
Many times we neglect this section when the workload increases, but the extensions are key when optimizing to achieve better results because they improve the expected CTR of our ads and therefore the level of quality. This makes our CPC as our average position to be improved and thereby gain in advertising efficiency.
TIP Don’t forget to enable the automatic extensions of Google
TIP Remember that the Shopping campaigns do not work with keywords, but you can make terms of search.
TIP As with ad optimization, automated rules can help you identify items that require bid tuning.
Your mission now as Account Manager is to adapt this list of optimization tasks for Adwords and complete it to get the most out of each of your accounts with its peculiarities and objectives. It can also serve as a basis for developing your own list of optimization tasks for other PPC networks like Bing or Facebook.
If you already use a checklist for your optimization You can use the comments of this post to tell you what tasks are most useful in your day to day.
Stay alert because this quarter is loaded with posts with tips to get the most out of your advertising accounts.
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