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The SEO Marketing is one of the most important parts within an online marketing strategy. A good SEO marketing allows us to reach the users who are looking for our products or services through the search engines.

In Digital Menta we analyze all the factors that influence SEO to make sure that the search engines are able to find the content that we want to position and that they consider relevant to the users. This will be achieved by ranking the web site in the top positions of the search results pages.

Each website is different and its SEO marketing strategy as well. We evaluate the factors that are affecting the ranking of the web site at the present time and we detect the opportunities of improvement in each case.

The client is the epicenter of everything. Therefore, we work diligently offering, at all times, a kind and close treatment to get the customer satisfied.

To do this, we rely on the detected needs to define a goal in line with objectives, developing an optimal and individualized SEO strategy.

That’s why we offer SEO Optimization. This service is beginning with the elaboration of a SEO Audit, as well as the definition of a SEO strategy according to the needs of each project.

And counting always with the best personalized service and the best qualified team.

These are some of the benefits from SEO Marketing for any company:

Visibility

A good SEO Marketingincreases the visibility of the site and reinforces the image of the brand, that’s why the pages that appear in the top rankings are more visible and are more likely to be visited by users.

Increases Organic Traffic

By improving the ranking it is possible to obtain more organic traffic, especially in pages ranked in first place.

Increases Conversions

Increasing organic traffic by ranking relevant keywords to your business will also increase conversions. In addition, the conversion rate of users from the organic channel tends to be higher than the conversion rate of the paid channels.

Quality Traffic

The definition of the most relevant keywords implies the obtaining of relevant traffic.

Permanent results

A good SEO strategy must be sustainable over time, which will make the website’s authority and visibility go up.

Traffic Channels

Improvements that affect web ranking complement and benefit the rest of the traffic channels.

What is SEO marketing in search engines?

SEO marketing refers to a set of techniques applied to a website with the objective of increasing its presence in search results pages such as Google.

How to improve a website's ranking on Google?

To improve the ranking of a website on Google, we must make sure that the pages we want to increase the ranking are the best possible result for certain search terms, following at all times the guidelines for webmasters of the search engine itself.

How do you make a good SEO marketing?

A good seo marketing is achieved by defining a SEO strategy specific to the website. When it comes to improve the ranking of a website,the difficulty be higher or less depending on the competition in each sector.

How do you measure website ranking?

There are several metrics to measure the evolution of website ranking. One of the most used is the visibility index of tools such as Sistrix or Searchmetrics. If we want to measure the ranking on our own website we can use Google SEO Tools like Google Search Console or Google Analytics.

Is the content generation only focused on search optimization?

No. A good job of generating content focused on SEO, also must help to improve the conversion metrics and gain authority and recognition in the sector, as it will make users consider you an expert.

Is the SEO related to competition?

Of course. The main objective must be a highlight in the competition, because if you are better ranked, the probability of getting more traffic increases. To do this, it is not only necessary to optimize a website, but also to monitor the advances and strategies that the competition uses.

David Legare

SEO · 19 / 12 / 2019

SEO TRENDS 2020

We come from a year where news and algorithm updates by Google have played a crucial role in the day-to-day life of SEO. As we all know, Google updates its algorithm every week, but there are always one or two updates that especially shake the SERPs and become news above the rest. In this year, […]

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SEO · 29 / 10 / 2019

SEO Case Study

A few months ago we started working on a new project, the redesign of our own website. It was the time for the former website of Digital Menta, an online marketing agency that until recently focused “only” on PPC services, would be renewed and include a space for the new Design, Inbound and SEO teams. […]

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SEO · 03 / 10 / 2019

How to write articles for SEO

How many times have you read an article on the Internet that was so paraphrased that you didn’t find it a pleasant read? And, is that introducing a certain keyword density is the obsession of most of the people who write an article focused on obtaining a certain positioning. In addition, it is true that […]

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