I’m sure you’ve heard more than once that the content is the king and that’s why you’ve started writing frantically on your company’s blog. But do you think that by writing you have all the work done? If the answer is yes, we’re sorry to tell you that you’re very wrong. If you want that job to work really, you have to start working on SEO on your blog.
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Think about the posts you’ve been writing on your blog lately. We’re sure they’re well documented and redacted, but are they really fulfilling their role of capturing internet search users? Do your posts appear well positioned on Google? Do you have a lot of visitors? If the answer to all three questions is no, you know you’re not on the right track.
The reason that as much as you write, you don’t get visits, you write without thinking about SEO. Yes, the Seo, that great friend of ours, you also have to work professionally on the blog.
Apply the SEO recommendations in your blog serves to work correctly, for the search engines, your contents in the blog. Following this strategy will help you find user-relevant topics, words with a large number of visits and, in short, help you create an editorial calendar really focused on the searches that your target client makes in search engines.
We’re sure you want to see that your posts appear in the first Google searches. You already know that the more ladder positions in the search engines, the easier it is that you can be seen by your users and that one of these clicks.
Well, if you want to pursue this goal, you have to know that you can work the SEO on two fronts: in the blog itself, what is known as SEO on page; and out of your own posts, what would be the optimization off page. It is important that you work the two parts of the formula to get the best results, so we will explain in a differentiated way what to do in each of them.
Let’s start at the beginning because, if your content is not well optimized at the onpage level, it will rarely become well positioned.
The first thing you need to do to set up a good content plan for your blog is to search for keywords related to your industry. This will help you get ideas to improve your editorial calendar and, on the other hand, to be better positioned on Google. In case you don’t know it, there are several Google tools that can be very useful for you to find these keywords.
Once you’ve identified the word cloud you can use, select the words clouds that can tell you the most, have as little competition as possible, and above all, that may be of interest to your readers. It is important to influence this last point, as on many occasions we write with Google in mind and leave aside the user experience.
The title is the first thing users will see, so you have to get a hooked title and also include the keyword. Spend a good time thinking about title ideas that invite the reader to click and read the whole post, don’t stay in the first one that comes to your mind. You know a good SEO title it will help you win over Google and readers alike.
In order to work seO on your blog, it is important that the keyword appears several times. Ideally, the title is in the first paragraph to tell the user what you are going to talk about, in some subtitles and then along the text.
Don’t try to enter the keyword whenever you can, as it’s also not positive to use the over-word keyword (this is what’s known as Keyword Stuffing). Ideally, you should include it throughout the text naturally and also use synonyms to give the text greater semantic richness.
Forget about writing long paragraphs. Bet on an attractive post on a visual level. It is clear that the content is what will hook the user, but, let’s not kid ourselves, the view always rules. Use bullets points, subtitles, bold and anything you think is convenient to improve the visibility of the post.
The images, infographics and even videos are very well received by users and by Google. Whenever you opt for any of these options, make sure they’re labeled correctly, that is, with the keyword. So we’ll be adding another point in favor of the Google SEO.
Edit your post’s URL in a way that’s short, concise, and includes the keyword.
Whenever you can, add links within your posts to old posts so you can keep hooking up the user. Our advice is that if you write a post and later a related one, re-edit the first one by adding the link to the new post. That is, don’t just stay in the simplest thing that is to add links in the new posts you write, go a step further and see updating your old posts with new post links. However, when linking, ideally you use a descriptive Anchor Text, and forget about “click here” links.
As an extra tip, we recommend sorry for some time seeing which posts you have ranked on Google’s second page and that, following these tips, you apply them to the post so that you optimize it again. Expand text, accompany it with graphic elements as we have discussed and use the keyword better. With all this, Google will probably recheck it and start climbing positions.
Following our SEO guide applied to the blog, it’s time to mention the SEO off page. This SEO strategy refers to all the external factors that influence your article to be better positioned. For example, links from other sites that point to your website, social mentions, comments… all this, if it’s quality and comes from relevant sites, they can help you improve the positioning of your posts.
That is why, the blog has to be accompanied by a social media strategy. Sharing your posts on the right social network, accompanied by a good copy and a good image, will help to increase the visibility of the post. In addition, the more likes, comments and times it is shared, Google will understand the relevance of it by rewarding it with a better SEO Optimization.
For its part, you can’t let go of the backlinks work. Study which blog is within your sector, or related sectors, that are relevant and with which you can make some kind of collaboration. By relevance we mean blogs that have many visits and that publish quality content. Once located, agree with them the exchange of organic links within a post. For example, you can exchange a Guest Post, becoming a guest author on the other company’s blog. With this, you will get your brand name to appear among the readers of the other website and, in addition, you will get links that point to one of your star posts.
Working on both the online and offline, you’ll get your blog SEO better, and you’ll start to see how all the writing effort is being rewarded with quality visits.
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