At this point, surely more than one has realized that Facebook is not simply the most widely used Social network worldwide and with the largest number of registered users. About 1.4 billion people have a Facebook account, which is about 20% of the world’s population. As advertisers, you are sure that you are aware of the possibilities of segmentation of audiences on Facebook, extremely granular and allow us to segment up to atomic levels.
When, as users, create a profile on Facebook, we are asked to complete many fields with personal information and, over time and through the use of Facebook, we serve a lot of information on a platter related to our interests, Behavior or intentions, among others.
That is why, behind the Social network, there is a channel of publicity connected to a network of very well defined profiles, which are the ones that make up the audiences on Facebook.
The first thing is to realize who and how your target audience is, that is, to create a well-defined profile of your Buyer person.
Once you have clear who your Buyer person is open to you a world of possibilities with the audience on Facebook. What differentiates Facebook from other advertising networks is that it allows you to impact profiles of very specific people, which exponentially increases your chances of success.
First of all, you should know that you have three paths before you begin to define audiences on Facebook. You can choose from three different types of audiences that later apply filters:
And how do we segment these audiences? Next, let’s do a review of the different filters that we can apply to the public on Facebook:
As you can see, the filters for Facebook hearings have infinite possibilities. So, with the different filters that we just talked about, it would not be difficult to get to say a man from Madrid, with teenagers, Director of sales in a company in the technology Sector, sports fan and usually travel on business, right?
In next posts we’ll explain more about the selection of audiences on Facebook. In the meantime, if you want to learn how to manage Facebook campaigns, you can access Facebook Blueprint, an educational platform through which you will obtain basic knowledge about Facebook Ads.
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