«Do not miss this opportunity!», «Discover here..», «Only now with a 10% discount». – Really? Can’t you think of something more original? – The truth? No.
Online advertising needs fresh minds, creative and with ideas, in addition to the technical features that we discussed earlier that ideally must meet a Account Manager. But, let’s face it, we’d all like to have a creative copy was sitting down to our side that made us see the light in those moments when you do not get a phrase that does not seem taken from the most scurfy telestore. This is why our Facebook ads, as far as the text is concerned, do not always make us feel satisfied at all.
Let’s give you some tips so you can improve your Facebook campaigns. Small details that will make the difference between a mediocre ad and “super cool” one. Because, let’s not be deceived too quickly, the Facebook user needs us to call his attention among so many stimuli he receives simultaneously. We must improve our Facebook ads starting with the copy and that is what we are going to try to help in this post.
You’re clear on that, aren’t you? 😉 Long Live the emoji!
In Digital Menta, we have been testing with the emojis for a while to improve our Facebook ads and we are very satisfied with the results. We recommend that you take some time to select the one that best fits the text and that you do not pass the line, less is more!
By the way, we get them from Get Emoji, you just have to copy and paste the one you like.
Have you tried any of these strategies with your ads? Do you have more recommendations for improving ads on Facebook? These tips are based on what has worked for us, they are not universal truths but they do come close enough to reality.
But, as always, every customer, every brand, is a different world so, from the experience and management of their accounts and the knowledge of the brand, you will be able to draw conclusions and decide how to apply each one of our recommendations.
We hope that they will be useful for you and, as always, it is time for you tell us your experiences. We can also learn from them! Tell us yours 😉
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