Paloma García

UX · 12 / 12 / 2019

Use PageSpeed ​​Insights to improve the quality of a Landing Page

Users are increasingly demanding, so we must offer fast and satisfying experiences. Therefore, it is important to optimize the loading time of our landing page. And we must be more demanding with our site on mobile devices. According to recent studies, the average loading time of a page on a mobile device is 22 seconds. Taking […]

Paloma García

UX · 24 / 10 / 2019

What is CRO? Description and key concepts

In our blog we have already addressed issues related to the CRO concept, as tools to optimize it, what is AB testing and design improvements to maximize conversions. It is time to go back one step back and define in more detail what CRO (Conversion Rate Optimization) is, as well as other key concepts related […]

Pedro López

UX · 13 / 09 / 2019

Can a good web design increase the conversion rate? The answer is yes.

El  diseño UX/UI (experiencia de usuario/interfaz de usuario) ha cobrado una gran relevancia en los últimos años. Con páginas (landings) claramente orientadas a objetivos, cada decisión tomada en el proceso de diseño puede ser decisiva a la hora de llevar al usuario a buen puerto.

Paloma García

UX · 16 / 05 / 2019

Web usability: best practices guide

In the society so changeable that we are living, where speed plays a very important role, It is essential that websites offer a full web usability For users. The high level of competition and the great offer that the Internet users receive every day, obliges the companies to measure in a very exhaustive way the […]

Paloma García

UX · 01 / 05 / 2019

What is the difference between UX and UI?

I’m sure you’re familiar with the acronyms UX (User Experience) and UI (User Interface). These are two necessary concepts in the digital world, that play a fundamental role at this times to provide a pleasant experience for users who visit a website or even any app. Both concepts are complementary, however there is a lot of […]

Paloma García

UX · 18 / 04 / 2019

Responsive Design: what is it and what are its advantages?

According to a survey conducted by Ipsos In the past year 2018, the 43% of Spanish people use the mobile to make purchases online.You’re probably in that percentage too. And the tendency in the use of devices is changing as society advances. Today the desktop is running for professional use, while Consumers use tablets, smartphones […]

Maria Soler

UX · 26 / 09 / 2018

5 Steps to create an effective landing page

A landing page is the key element in converting visits to subscribers. Whether you are picking up traffic with your website, with Adwords, Facebook Ads Or sharing your content on social networks. Whatever you do, you need an effective landing page. If you’ve come here without knowing what a landing page needs to get Conversions In a quick way, read […]

Laura Gimenez

UX · 23 / 05 / 2017

15 tricks and plugins for WordPress

You are about to read 15 tricks For WordPress that will help you in your daily work as a web designer, whether you are an expert or if you are starting. We will give you tricks for WordPress related to SEO, with plugins, templates, budgets, etc. shall we start?

Laura Gimenez

UX · 09 / 05 / 2017

Design Infographics as an expert

If you are one of those who designs for your projects without any idea of Photoshop but has resources to get professional finishes in their designs, this is your post. Specifically we will talk about how to design infographics and why they are so important. First, define what they are. They are graphic representations of […]


UX · 11 / 10 / 2016

Best optimization practices of landing pages

We have already said in other articles, in a landing page for lead generation, the call-to-action (the call to action, the button) is our “sacred cow”. When the conversion goal is to fill out a form (and send it, which serves our sacred button), since the first mockup of the landing page should be focused […]


UX · 03 / 08 / 2016

Optimizely: 5 Features and strengths

Optimizely is a powerful web site optimization tool, using A/B Testing and personalization of content. Having tried other tools with similar objectives, we like to emphasize among its strengths: the management of audiences, the WYSIWYG tools (although they never forget to allow access to the source code, which we appreciate infinitely) and integration with other analysis and […]


UX · 03 / 05 / 2016

How to increase conversions on your website

Sure when you decided to make a website for your business, your goal was to attract customers. And now that it’s underway, you’d like your website to be a gateway for customers. Why waste the opportunity to generate business with your website? In this post we tell you how we did to make a company […]

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