5 Steps to create an effective landing page

Written by

Maria Soler

UX · 26 / 09 / 2018

A landing page is the key element in converting visits to subscribers. Whether you are picking up traffic with your website, with Adwords, Facebook Ads Or sharing your content on social networks.

Whatever you do, you need an effective landing page.

If you’ve come here without knowing what a landing page needs to get Conversions In a quick way, read on and you will know the essential elements to consider.

crear landing page efectiva

1 – Title and subtitle

The title is one of the most important elements on our website, as it is the first thing a visitor sees of us. To get a user to stay on our page you will have to use the main title as a clear and unmistakable message that generates interest to follow on the web.

Your title must answer two crucial questions:

  1. What is this product?
  2. What do you do for me?

Headlines that do not answer these two questions almost always translate into few conversions.

In addition, we must take into account these three criteria for our title to be effective:

  • Take Careof typography: The chosen font must be in accordance with the theme and the design of the page.
  • Let it breathe: Having space around the headline is imperative. A title surrounded by other elements will not hold the user back because it is less conspicuous.
  • It includeskeywords: The most important thing is that the headline include that term that we know the visitor is looking for.

Another good rule of thumb: If a person can’t say what our business does after seeing our page for five seconds, then we need a better title.

As for the subtitle, we must make sure that the size of the letter is smaller than the title and that the content is an extension of the caption. Thesubtitle complements the title.

See how much attention these two elements receive on this website:

heatmap de landing page

2 – Imágenes y Bullet Points

En general, los usuarios quieren consumir contenido de manera rápida y fácil, y no permanecerán durante mucho tiempo en nuestra página si no hay una imagen que les ha llamado la atención previamente.

Algunos tips:

  • Utiliza imágenes que muestren profesionalidad
  • Muestra claramente tu producto o servicio
  • Asegúrate de que tu logo sea visible
  • Las imágenes positivas y con gente sonriente son las que más convierten.

Por otro lado, los bullet points no son más que viñetas de texto (puntos antes de cada frase) que recogen de forma rápida los beneficios de tu producto o servicio en tu landing page. De esta forma el usuario de un simple vistazo puede leer los puntos con los beneficios de darse de alta en tu página.

3 – Dirige a la llamada a la Acción (Call-To-Action)

Son elementos de diseño como enlaces y botones que indican al visitante cual es el siguiente paso para acceder a tu producto o servicio, normalmente a través de un formulario.
Se trata de incentivar la acción inmediata por parte del usuario. Para ello:

  • Usa colores que contrasten
  • Mantenlo en el “Above the fold”
  • Usa palabras como “Descargar ahora”, “Participar ya” ,“Apúntame” o “Regístrame” (tienen un porcentaje más alto de éxito que el típico botón con el texto “Enviar”)
  • Elige imágenes que incluyan miradas o flechas que lleven a los usuarios hacia la CTA.
  • Utiliza números; muestran al usuario exactamente lo que van a conseguir (por ejemplo, una rebaja en el precio)

ejemplo de landing page

4 – Quick and easy form

The user usually leaves the form when he has to complete more than 4 or 5 fields. When a user is in front of a form that asks for a lot of data, he usually ignores it for lack of time. In this way, the less data we ask at first, the better. In the future we will be able to complete our database asking the user to fill in more fields.

5-Add Reviews

Users tend to rely more on other users’ recommendations than on the seller’s recommendations. Therefore, it is advisable to enter reviews of users who have already enjoyed our product or service. In this post we explain how add Google reviews to your website. Add your customer reviews along with their username to give it a more true touch, and you’re done!

If you want to know more tricks, do not hesitate to follow Leyéndonos!

Paloma García

UX · 12 / 12 / 2019

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Paloma García

UX · 24 / 10 / 2019

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In our blog we have already addressed issues related to the CRO concept, as tools to optimize it, what is AB testing and design improvements to maximize conversions. It is time to go back one step back and define in more detail what CRO (Conversion Rate Optimization) is, as well as other key concepts related […]

Digital Menta

UX · 13 / 09 / 2019

Can a good web design increase the conversion rate? The answer is yes.

El  diseño UX/UI (experiencia de usuario/interfaz de usuario) ha cobrado una gran relevancia en los últimos años. Con páginas (landings) claramente orientadas a objetivos, cada decisión tomada en el proceso de diseño puede ser decisiva a la hora de llevar al usuario a buen puerto.

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