Any good strategy of CRO (conversion Rate optimization) has to be supported by metrics, measurements, analyses and their subsequent conclusions. To get the most out of our website or landing page, we need to know how our users behave and how they interact with our design.
Knowing the heat map of your site, as an example of qualitative measurement, will help us clarify some important quantitative metrics: bounce rate, conversion rate, session time,… Knowing your user can improve usability and increase Conversion rate. Today we bring you a small introduction to Hotjar, one of the best tools to carry out these qualitative (and also quantitative) measurements.
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As we say, Hotjar is a great tool to carry out these qualitative and quantitative measurements. Hotjar is probably the leading tool in the market when it comes to understanding how users act on our website and to be able to make strategic decisions that translate into better results and conversion ratios.
Here are the 4 main utilities for analysis in this introduction to Hotjar:
A heat map is a graphical representation of the interaction of users on a Web site. By way of map and, through colors, shows the interactivity (average in some cases and absolute in others) that suppose the clicks, the action of Scroll and the movement of the mouse (or the finger). NIt helps you to know where the attention of our users is focused, what generates interest and, above all, what distracts them from the objective (conversion).
In Hotjar, you can view 3 types of heat maps or heatmaps that we can filter for desktop, tablet or mobile resolution:
Before launching with a Test AB, it is important that you know the weak points of your page.
An awesome tool to view real-time recordings of user sessions. Here we will be able to view videos recorded automatically by Hotjar of each user who visits our page.
You will be able to see the mouse cursor, its path, its clicks and its scroll, all in a real time recording. Here you can see how long a user stops to read the texts of your page, how much it costs to find the information what he likes, how much it costs to click on a button… Clicking a button is never as easy as you thought.
In the recordings of Hotjar, the video follows the user for All the URLs that visit during his session that have installed the code of our project.
In addition, Hotjar allows to filter the recordings by type of device (mobile, computer, tablet), by Navigator, by visited pages, country, operating system… If you have a very disparate conversion rate between Windows and MAC users, here you will find the answer. If your rebound rate is high on mobiles, recordings will also give you important conclusions.
You can also make more complex filters to see only those recordings of the sessions that ended in your “Thank you page”, or those that left in a certain URL,…
It is important to know that the recording will stop as soon as the user goes out to a URL where our Hotjar code is not installed (for example, an external TPV)
The Basic version of the Hotjar registry allows up to 100 recordings and you can block some IPs to avoid recording yourself while testing your design ????
Hotjar also allows you to measure visits through your sales funnel (What is the sales funnel or funnel salts??). It’s simple, it works like this:
When you start to have measurement results, you will be able to see the recordings of the users who left at each step, the rebound and conversion rates.
You can find out when your users leave the purchase process and you can take action on it. This should be a fundamental part of a CRO strategy.
This tool helps us with a more technical and deep measurement: The interaction with the forms on our page. Hotjar allows us to measure, through its utility for forms:
With the Basic version you can measure up to 1000 sessions and 3 forms.
Very easy, we create a new project (“Add new Site”), configure the URL of start and Hotjar us a script in a piece of simple code.
Copy and paste the code in all pages and URLs we want to track in Hotjar. Eye! In all, so that we do not lose track of our users at some critical time.
And ready, we can put to configure the heat maps and funnels conversion.
You can be the most expert usability expert in the world, but To know (not foresee) the behavior of the users in your page can make you the expert in usability with the most successful conclusions and the most objective arguments.
Hotjar is a perfect tool to draw the best results for a successful conversion Rate optimization strategy.
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