Do you know how to apply Inbound Marketing strategies on Social networks? In this article we explain the best tricks and tips to get the potential of the covers and publications fixed of the different Social networks the great forgotten by many brands and companies!
In most of the articles you will read That it is very important to optimize all the aspects of the social Networks of a company: to have a good logo, to fill all the information of the profile, to put a link to your web, etc. Why then leave aside two of the elements that make up a social profile?
In Digital Menta we recommend you to improve the design of these elements and apply a strategy of inbound Marketing in your social profiles of company. What do I mean when I talk about applying an Inbound Marketing strategy in Social Networks?
Covers and posted publications can be an additional element to promote or sell our products and services or provide value-added content to capture leads.
Still not convinced enough that it can be something interesting or can work? Check the statistics of each of the social networks the number of visits you have to your profile. Is it a significant number? Imagine then how many people you are leaving to impact by having a ‘ flat design ‘ on your cover and not having any promotional content in the fixed publication linked to a Landing Page With a Call To Action.
Of course, you can continue to use these elements to make branding only. Now, if someone has gone further and has entered your profile is because it has a minimum of interest in your products and services do we want you to take a look and close the profile, or have the possibility of doing an action related to our company? If your answer is the second, pay attention to these tips! And as the important thing is to preach by example, we are going to teach you how we are implementing it.
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The first thing you have to think about is what goal you want to get: Subscription to your blog? Capture potential customers? Sell a new product?
Once you have the objective clear, create a set Of covers for each of the social networks taking into account the sizes and specifications of each. Design these covers as if they were a banner, with a promotional copy and Enlázalos visually with the publication fixed. How can you do that?
If you look at the image above, on our cover we have framed the copy in a ribbon that visually directs you down where the publication is fixed promotional.
This is essential, that is to say, do not only use the cover of promotional form, it is no use to invite you to do an action to the user if you can not click or interact. This is where the fixed publication comes into play where you can put a link and more information.
The fixed posts of the different social networks are not yet seen on the mobiles. Something that should improve these companies! It Is illogical that we tell our customers that the mobile is very important and that the big social networks do not take into account this. The Mobile usability of social networks changes a lot with respect to the Web. From Here we ask the Lords Facebook, Google and Linkedin to allow the fixed publications are also seen on mobile, since it is where users connect most. ????
And so far today’s article, we hope we have helped you open your eyes regarding the possibilities of the posts and covers. In next articles we will continue talking about more tips to apply inbound Marketing Strategies in Social networks. Don’t Miss it!
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