Display Banner Formats

A good digital marketing expert must have a good variety of tools in his arsenal to be able to adapt to all kinds of products, campaigns and target audiences. Advertising through the different formats of banners on display is one of the classics of online marketing, but no less effective.

Banners for display

Now that you know what a Display banner is and what it is for, we will know what the elements of a banner are, the formats and the most common and effective sizes. We have to keep in mind that the banner is what the user will see first, so you have to make a good impression. It must live up to the image of the company.

Items that should not be missing in our display banner

    • The Messageof what we want to communicate
    • The Logoof our Company

Depending on our goal, we’ll add a button with the Call to Action(CTA). If our goal is to  Conversions, it is advisable to put it. If on the contrary we only want notoriety, it is not necessary to add it.

See how easy it is to identify them in this example:

Banners for display

Once we have these elements, we will move to decideWhat format and size It’s the most suitable. This decision will depend on what we want to convey, where and how.

Most commonly used banner formats

In general, the most commonly used banner formats are

  • Static image ad:Show your product and are created from your website.
  • Dynamic Display ads:Show your users personalized content thanks to a product feed that you add to the campaign and you can control.
  • Video ad:You can use a video from your Youtube channel and show it on other channels.
  • GIFS and HTML5 ads:They’re animated image ads. Its maximum duration is 30 seconds and can be in looped format, ie the animation is repeated several times.

Display banner sizes

On the other hand, the Display banner size is measured in pixels and can have the following measurements:

Banner for display 300x250

Medium Rectangle Banner Format Pros:

  • It can appear up, to the side or down the page. Its performance is good when inserted into the text content or at the end of articles.
  • It can be used for text ads, Display ads and text ads and Display for mobile devices.

Banner for display 336x280

Pros of the large rectangle banner format:

  • It may appear up, on the side or below the Web site. Its performance is good when inserted into the text content or at the end of articles.
  • Can be used for text ads and Display ads

Cons of large rectangle banner format:

  • It cannot be used for text ads and Display for mobile devices.

Banner for display 728x90

Leaderboard banner formatpros:

  • It can appear above, in the middle or below the site. Its performance is good if it is placed on the main content and in forums.
  • Can be used for text ads and Display ads

Cons Leaderboard banner format:

  • It cannot be used for text ads and Display for mobile devices.

In general, these three sizes typically offer a larger inventory of advertisers ‘ ads, which can increase revenues by enabling both text ads and static image ads.

Pros of the half-page banner format:

  • It offers a wider space for advertisers and as a result, the user has more involvement.
  • It offers a greater visual impact because of its size, which makes it one of the most impressing formats.
  • It can be used for text ads and Display ads.

Cons of half-page banner format:

  • It cannot be used for text ads and Display for mobile devices.

Banner for display 320x100

  • Are larger than the standard ‘ leaderboard for mobile devices ‘.

Cons of the banner format for large mobile devices:

  • As the name suggests, they can only be used on mobile devices.

If the post has seemed interesting and you are looking for more information, check the Display Network Summary That Joshua, one of our companions, has elaborated in detail.  And, if you need to know more about ad sizes on Display, you have additional info here.

And you, you dare to try? Discover what advertising Display can bring to your business!

Written by

Maria Soler

SEM · 02 / 10 / 2018

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