A good digital marketing expert must have a good variety of tools in his arsenal to be able to adapt to all kinds of products, campaigns and target audiences. Advertising through the different formats of banners on display is one of the classics of online marketing, but no less effective.
Now that you know what a Display banner is and what it is for, we will know what the elements of a banner are, the formats and the most common and effective sizes. We have to keep in mind that the banner is what the user will see first, so you have to make a good impression. It must live up to the image of the company.
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Depending on our goal, we’ll add a button with the Call to Action(CTA). If our goal is to Conversions, it is advisable to put it. If on the contrary we only want notoriety, it is not necessary to add it.
See how easy it is to identify them in this example:
Once we have these elements, we will move to decideWhat format and size It’s the most suitable. This decision will depend on what we want to convey, where and how.
In general, the most commonly used banner formats are
On the other hand, the Display banner size is measured in pixels and can have the following measurements:
In general, these three sizes typically offer a larger inventory of advertisers ‘ ads, which can increase revenues by enabling both text ads and static image ads.
If the post has seemed interesting and you are looking for more information, check the Display Network Summary That Joshua, one of our companions, has elaborated in detail. And, if you need to know more about ad sizes on Display, you have additional info here.
And you, you dare to try? Discover what advertising Display can bring to your business!
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