This is an article that we really wanted to write we talked about Bing Ads! It’s been a while since we started our first campaigns on this platform and it’s time we told you the secrets of one of the world’s leading search engines.
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Before we got down to work, the first thing we did was to investigate the training part. We were looking for an Academies for Bing Ads, and found that there was a certification available. Unlike AdWords, they only offer one, but that’s enough!
If you want to dedicate yourself professionally to managing Bing Ads campaigns, we recommend that you take the test. It doesn’t cost you anything and although it doesn’t define you as a professional, it will be part of your business card.
In the bones ???? The basic bidding system and auctions is the same, and the interface is quite similar:
In addition, the platform is updated periodically including features that we know of AdWords, yes, a few months after they are released by Google.
The main difference with AdWords is that Bing ads only offers search campaigns and display (content network) with text ads. In addition, this selection is made at the level of the ad group and not the campaign.
In Digital Menta We have developed campaigns in different geographical locations. In Puerto Rico, for example, we find little demand but very good results. In the US, the demand was higher, but the results were not much better than in AdWords.
In case of Spain, we see little penetration of the seeker, although we believe it depends on the sector to work.
First of all, if you are considering doing an advertising test on Bing Ads, forget the penetration figures and give it a try. If you have already configured AdWords campaigns, the import is so simple that it is worth trying even if the performance after is not the expected.
In any case, these are the last figures of penetration of the platform that we have found according to the country, offered by Return On Now:
In the United States, penetration is 21%, not bad, right?
In addition to this we must check that the country in which the campaigns are going to work is Available for Bing Ads.
In conclusion, we believe that Bing Ads is a secondary but much needed platform if you want to expand your market. In certain sectors, the AdWords network is small, and we do not have the volume of traffic we would like. That is when we can consider the use of other advertising platforms there is variety to choose from!: Bing Ads, PAN Network, Ligatus,…
We always recommend to do an initial test to feel the ambient, to see the field of improvement and the possibilities of expansion.
Have you decided yet? If you need help don’t forget we’re here ????
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