Online advertising evolves in giant steps. In a few years we have witnessed the emergence of new disciplines within other new disciplines that have given rise to the great diversity of jobs that are written in today’s acronyms: SEO, SMM, CMO… do they sound familiar to you? Thus born, within the area of online advertising, the figure of the SEM Manager: Search Engine Marketing Manager, which currently escapes the borders of search engines to also cover advertising in content networks or even programmatic purchases.
SEM Managers manage online advertising through different platforms (ad servers), such as AdWords, AdRoll or PAN Europe , among others.
Our functions begin in the creation and structuring of the accounts to give way to the management, in which all the operations are given to that the client achieves its objectives (determined CPL, CPA, impacts, etc.).
Today I’m going to share with you the 8 skills you need to become part of this misunderstanding.
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Although no particular career is needed, it is necessary to have practice in the study. This position requires a tremendous learning capacity: The platforms and the media with which we work are updated to vertiginous rhythms, we have to quickly capture those changes to be able to integrate them into our routine and offer the best service to the client. As a previous knowledge, you must know the field of marketing and advertising, the environment in which you will develop your work.
It’s about thinking in detail, establishing relationships between variables and looking for light at the end of the tunnel. But you have to do it within the temporal limits that your day and your level of work require, so you must be quick. Don’t worry, this ability shoots with training.
English is fundamental. The updates of the tools, many of the tutorials and most of the great blogs about SEM Marketing, are in English. A lot of the technical terminology is in English, not to mention what you can expand your market if you master several languages. If you don’t want to stay behind, just do it.
If you want to be SEM Manager, you can’t be afraid of them. Percentages, rules, formulas… Through them we are able to quickly detect a problem or an opportunity. We have to see things where others just see Matrix screens. You don’t need to be a scholar, but you do like numbers. And this is very much linked to the following skill:
Most of the day you will spend it on this tool. You’re going to need to control formulas and do Pivot tables in industrial quantities. Learn all the tricks to help you reduce times. Put your batteries ➡ NOW.
Bury Dora the explorer and get your Indiana Jones out. Adventurous spirit. Enjoy the risk of trying new things, invent, experiment, think Out-of-the-Box. Act cautiously but fearlessly: sometimes you break things, but mistakes allow us to evolve quickly.
You have to deal with colleagues, bosses, customers and suppliers. You must be able to express yourself so that everyone understands you. Everyone will be interested in different information. Make it easy to all, the success of your work depends on your relationship with those around you.
Your work environment changes to every minute that passes. Be flexible, adapt quickly to changes and enjoy non-routine, is what makes us special<3
Are you ready to be a SEM Manager? Or if you already are, do you think you need other skills that we haven’t mentioned? See you next time! 😉
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