The quality score is a variable that intrigues and much To Google AdWords account managers. Is it a unicorn? Stories are told about him but no one has ever seen him… will his blood be silver and make us stronger and longer-lived? Well, we don’t know if any of this is true. What if we bring you below are a series of tips to improve the score of your accounts and to reduce the cost per CLICK (CPC) in this way. At A higher score of quality, the less we will pay to advertise. Google likes our ads to be relevant and rewards us with a higher average position. Prepared to delve into a fantasy world and see if the quality score is a myth or something else? Conversions are coming…
The quality score It depends on three variables:
If we manage to embroider the above three aspects we will get a top quality score and show Google that we are worthy of a small advantage to advertise in their networks.
Recently Google made available to us some new indicators that refer to the history of the quality score for that keyword. In this way we can know if it has improved or worsened our score of quality with respect to the average of the account and to be able to put solution.
Then we are going to give a series of tips to improve the relevance of the announcement, which in our view is where more we can influence to improve the final score that gives us Google:
And so far everything we can do to improve the quality score… On our own. We strongly recommend the use of external software to be able to spin even finer. If you don’t know the tool TenScores It would be time to take a look at it. This tool allows us to identify where the level of quality of our account is dying in order to put solution. It even offers us the possibility to divide our keywords into new ad groups and gives us information on which of our ads are those that are losing relevance by CTR or by number of conversions.
We hope that the quest for the unicorn has been satisfactory and that from now on we can all be proud of the quality score of our account instead of looking away AT the QS column. We are waiting for you at Convertnalia! King in the Dotcom!
SEM · 29 / 06 / 2017
SEM · 02 / 04 / 2020
During our years at Google and other companies we have seen a very large number of accounts with multiple methods of managing AdWords campaigns. This article (part one) aims to show what concepts must be taken into account when auditing an account Google advertising from a technical and operational viewpoint. In this first part we […]
SEM · 12 / 03 / 2020
I want to do AdWords campaigns but, in which Network, Search or Display? Once we decide to advertise with AdWords campaigns, it is often the case that we face different networks and types of campaigns without knowing how to choose the one that best suits our objectives. Should I do Search Network campaigns? Or maybe […]
SEM · 27 / 02 / 2020
Are you thinking of advertising on YouTube? We explain why this is a good decision. YouTube is a social network with a great reach, these are some facts that will show you how it stands today and will make you think why you should advertise on YouTube: More than one billion users. More than 400 […]
Send this to a friend