10 myths about SEO!

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DigitalMenta

SEO · 07 / 11 / 2017

Over the last few decades the SEO has evolved and many of the actions or techniques that were performed no longer work today, due to updates such as Google Panda or Google Penguin.

However, today we continue to listen to some SEO practices that no longer work and can even be detrimental. The most common, we tell them in this article.

We start with the 10 myths about SEO!

1. The more you repeat the keywords you want to position, the better.

This statement was thus a few years ago, but much is far from the present because the experience of the user on a website has become increasingly important and the texts that repeat many times certain terms do not produce a pleasant experience. It is for this reason that the keywords do not need to be repeated literally over and over again in the content of the pages. The objective is to inform the user that it enters our page with a coherent language.

2. My homepage has to have a lot of content.

We are sure that more than once you have visited a website with so much content that you have left because you do not know where to start reading or browsing. The home page is the gateway to a company, is the business card and must clearly reflect its history, activity, philosophy and values, as well as where it is (if it is a local company or have a physical headquarters) and what They must make their visitors or what they will find.

A corporate web page will not have the same content in your home as an online store, therefore the content should go according to our activity. never forget to tell who you are and what you can do for your visitors! Your home is the hook to get your customers.

3. The .com domains are positioned better than another domain.

Accustomed to hearing that the .com ranks better, reality is quite the opposite. The local domains, in the case of Spain, “. Es” will be positioned much better as a local domain is more relevant for users looking from that country.

4. Google penalizes duplicate content.

This statement has different aspects. Then we analyze them.

The search engines do not like the people who plagia and copy content on their website from other pages. It happens very often that product descriptions in online stores are identical on many pages. The first page that created the content is not sanctioned. But the rest of the pages do.

However, if you have duplicate content on your website, following the previous case, you sell the same product in different sizes and for that you have a product card by size, in this case, Google will not penalize you but if you reward that you are more concise.

Therefore, the search engines do not penalize all the duplicated content, but if that content plagiarized and that does not contribute value.

10 Myths about SEO

5. SEM improves SEO.

How many times have you heard this statement? Sure many!

It’s totally bogus. In fact, if this were the case, it would be counterproductive to the seeker.

6. Local SEO is no longer important.

Far from reality, in Digital Menta We recommend that if you have a local business, Optimízalo for local search! This will help you not only to be located, but also for people who are nearby to find you and buy you. This works very well with restaurants, if for example we are visiting a city and we do not know where to eat, looking at Google we can find the restaurants closest to our location and book the table. This is very positive for the restaurant and for any other local business.

To optimize your business, you need to create and verify a page in Google My business, which will allow you to maximize your search traffic.

7. H1 is the most important element of the page.

This statement is widespread, however, search engines are becoming more and more intelligent and understand that H1 are header tags to define the style of the page. Therefore, no matter which header you use, H1, H2, H3… What is really relevant is that you structure the content in a coherent way and present the most important concepts at the beginning and at the top of the page. Think of the readers of your page when you structure the content. We are convinced that you will want to tell them the most important thing at first.

8. Images do not need optimization.

The search engines do not know what the images are about, so it is important to provide an alt text to each image and a filename that indicates what the image is about. In this way, we give Google the possibility to know the contents of the image.

We recommend that the image be in a JPG format and weigh as little as possible.

9. User experience is not important.

One of the most recent changes to Google’s algorithm is to incorporate the user experience as a key factor in the positioning of a Web page. The aspects to take into account in the user experience are the loading time of a page, text aligned correctly, size of the optimal typography to facilitate the readability, the scroll that the user performs, the rate of rebound…

All of these factors allow Google to know if the experience on a page is nice and if it fits what the user really expected to find. So don’t forget to give him the importance he deserves!

10 Myths about SEO

10. Meta keywords are very important.

This is fake. The meta keywords are no longer good for anything and Google does not consider them. Search engines have evolved and do not need to read the meta keywords to know what a Webpage is. So, focus your time on what really matters in positioning.

And so far, the most common myths. As always, we encourage you to comment and if you know more myths or half-truths, let us know!

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