EMAIL MARKETING

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Email Marketing is one of the most important pieces in every Inbound Marketing campaign as a complementary process of a Digital Marketing strategy. It’s the perfect union in the strategic process to continue building the relationship with customers and achieve the objectives.

At Digital Menta we give a great importance to the process of Email Marketing, both as a complementary and heuristically tactic to complete the objectives set or, as the simple fact, the launch of a single campaign. The benefits that Email Marketing brings to a company can change the direction in a very positive way.

We know that the difference is in the small details, for that reason we leave nothing to the imagination in the teamwork, we control the creation of the Email Marketing strategy from the beginning of the process, the design of the emails and until the reception of the message by the user, going through a complete analysis of all the data.

The client is the epicenter of everything. Therefore, at all times, we work diligently offering a kind and close treatment to get the client satisfied.

To achieve this, we take the needs detected as a basis and define a final goal in line with clear and realistic objectives, developing an optimal and individualized email marketing strategy.

In this way, we provide our Inbound Marketing services, which include both Email marketing and optimization of campaigns and created workflows.

Counting always with the best personalized service and the best qualified team.

Customer relationship

We generate a close relationship with the client through the user interaction with the personalized content for each of the stages of the funnel.

You know your real customer

Through this interaction and the tracking that we carry out of the customers, we know first hand to our customer.

Efficiency Improvement

By knowing always what our buyer wants, we can improve the efficiency of the company.

Improves ROI

Since we know at all times what we should do, the return of investment is greater.

Saves time and resources

With a good knowledge of our buyer, we work on clear lines in order not to lose the resources and focus on what really matters.

Have a healthy DB

It’s no longer worthy having 500k of users, it is preferable to have 100k with a clean DB and building relationship between the brand and them.

What is email marketing?

Email marketing is a communication process in which brands have a direct communication with the user, which gives many benefits for both of them.

What tools do you use?

We are both part of SalesForce Pardot and Active campaign, so depending on your audience and needs we will use some tools or others. It all depends on whether you are a company focused on B2B or B2C.

What does it bring to my organization to have an email marketing strategy?

The Email Marketing has many benefits, especially because it is a digital tool and it’s using many of its great advantages. For example, some of the highlights are:

  • Measurable
  • You know your ideal customer better
  • Direct communication channel
  • Reinforces brand image
  • Possibility to adapt the message according to the type of customer
  • Detailed segmentation
  • Performing A/B Test
  • Generate sales-focused automations

When should I start doing email marketing?

Email marketing is a process that usually begins in the process of obtaining the customer lead, but this doesn’t change the fact that even the digital marketing strategy is developed, it’s going to be very important to start with the approach of the emails.

How much does this service cost?

It depends on your situation and the objectives to be set. What we can always assure is that we are clear and transparent.

Félix Martín del Fresno

INBOUND MARKETING · 02 / 01 / 2020

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