Email marketing is one of the most important pieces in any Inbound Marketing campaign or as a complementary process in a Digital Marketing strategy. It is the perfect link, in the strategic process, to continue with the construction of the relationship with customers to achieve the objectives pursued.
At Digital Menta we give a great importance to the process of Email Marketing, both as a complementary and heuristically tactic to complete the objectives set or, as the simple fact, the launch of a single campaign. The benefits that Email Marketing brings to a company can change the direction of this in a very positive way.
We know that the difference is in the small details, for that reason we leave nothing to the imagination in the teamwork, we control the creation of the Email Marketing strategy from the beginning of the process, the design of the emails and until the reception of the message by the user, going through a complete analysis of all the data.
The client is the epicenter of everything, we work with a friendly and pleasant approach, allocating our resources so that our client is satisfied.
For this, we rely on the needs detected to define a goal in line with some objectives, developing an optimal and personalized email marketing strategy.
In this way, we offer you our Inbound Marketing services, which includes email marketing, as well as the optimization of generated campaigns and workflows.
Counting at all times with the best personalized service and the best qualified team.
Through the interaction of the user with personalized content for each of the stages of the funnel, we generate a close relationship with the customer.
Through this interaction and the tracking we do to our clients, we know our customers first-hand.
By knowing at every moment what our buyer wants, we can improve the efficiency of the company.
The return of the investment is greater, given that we always know what we should do.
With a good knowledge of our buyer, we work on clear lines, in order not to lose resources, and focus on what is really important.
It is not worthy to have 500k of users anymore, it’s preferred to have 100k with a clean BBDD and that generates a relationship between the brand and them.
Email marketing is a communication process which brands have a direct communication with the user and offers many benefits for both.
We are part of both Sales Force Pardot, Active campaign and Bronto of Oracle, so depending on your audience and your needs we will use one of them. Depending if you are a company focused on B2B or B2C.
Email marketing has many advantages, especially since it is a digital tool and its use many of its great advantages. For example, some of which we could highlight are:
Email marketing is a process that usually begins in the process in which the customer lead is obtained, but this does delimit the fact that once the digital marketing strategy is developed it is very important to start with the approach of the emails.
It depends on your situation and the objectives that are pursued. What we can always ensure is that we are clear and transparent.
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