Email Marketing is one of the most important pieces in every Inbound Marketing campaign as a complementary process of a Digital Marketing strategy. It’s the perfect union in the strategic process to continue building the relationship with customers and achieve the objectives.
At Digital Menta we give a great importance to the process of Email Marketing, both as a complementary and heuristically tactic to complete the objectives set or, as the simple fact, the launch of a single campaign. The benefits that Email Marketing brings to a company can change the direction in a very positive way.
We know that the difference is in the small details, for that reason we leave nothing to the imagination in the teamwork, we control the creation of the Email Marketing strategy from the beginning of the process, the design of the emails and until the reception of the message by the user, going through a complete analysis of all the data.
The client is the epicenter of everything. Therefore, at all times, we work diligently offering a kind and close treatment to get the client satisfied.
To achieve this, we take the needs detected as a basis and define a final goal in line with clear and realistic objectives, developing an optimal and individualized email marketing strategy.
In this way, we provide our Inbound Marketing services, which include both Email marketing and optimization of campaigns and created workflows.
Counting always with the best personalized service and the best qualified team.
We generate a close relationship with the client through the user interaction with the personalized content for each of the stages of the funnel.
Through this interaction and the tracking that we carry out of the customers, we know first hand to our customer.
By knowing always what our buyer wants, we can improve the efficiency of the company.
Since we know at all times what we should do, the return of investment is greater.
With a good knowledge of our buyer, we work on clear lines in order not to lose the resources and focus on what really matters.
It’s no longer worthy having 500k of users, it is preferable to have 100k with a clean DB and building relationship between the brand and them.
Email marketing is a communication process in which brands have a direct communication with the user, which gives many benefits for both of them.
We are both part of SalesForce Pardot and Active campaign, so depending on your audience and needs we will use some tools or others. It all depends on whether you are a company focused on B2B or B2C.
The Email Marketing has many benefits, especially because it is a digital tool and it’s using many of its great advantages. For example, some of the highlights are:
Email marketing is a process that usually begins in the process of obtaining the customer lead, but this doesn’t change the fact that even the digital marketing strategy is developed, it’s going to be very important to start with the approach of the emails.
It depends on your situation and the objectives to be set. What we can always assure is that we are clear and transparent.
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