Learning how the Instagram algorithm works has become a real headache for individuals, influencers and brands. There are thousands of posts on the network talking about Instagram tricks, so today we are going to tell you the whole truth about where to dedicate all your efforts to achieve your goal in the social network.
In Digital Menta we do not dedicate ourselves to managing our clients’ social networks in an organic way, we focus our energy on creating campaigns in this network to obtain quality results for brands. We do not take care of the editorial content that is uploaded daily on the networks, but many of us have previously worked in a professional way and personally, we all love this network!
Even so, we are going to give you tricks on an organic level that you should be doing to get yourself positioned and easily found by your followers. Later, I will tell you how to grow much faster in terms of followers, likes, comments, prospects and sales!
Any post or video you see, in which they teach you how to upload these metrics for free, effortlessly, in an exorbitant way and in less than a minute. Run away! It may end up happening the opposite.
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Here 15 Instagram tricks to grow organically, which will take time and dedication, but that will be very worthwhile to work:
We invite you to launch all these Instagram tricks, but by now you will know that social media advertising is one of the best strategies that exist today to grow profitably.
We are going to review some concepts that you must have very clear before you start to set up your campaigns of advertising on Instagram. Whether you are going to take care of planning and executing campaigns, as if someone is going to do them for you, review our list point by point:
Well, through your publications, you will be able to be guided to make yourself well-known first and know what your name is and what you do, then arouse interest in the way you communicate, with whom you interact, get them to make the decision to choose you, against your competitors and finally leave their contact, email or make their purchase on your website.
Together we can define this funnel and be able to refine your target audience and guide you towards the sale and subsequent loyalty in networks.
The safest thing is that you have several objectives in your business, so we will create different campaigns depending on them. We do not recommend doing a campaign with the aim of gaining followers, as it is something that Facebook likes less and less, to directly look for the follow. But calm, because any of the other objectives, indirectly will report more likes and more followers. You can choose to bring traffic to your website, gain visibility, get sales from your Catalog or sell through your website. Do you already know what your goal is?
As you know, unlike the actions you can do in organic, using advertising on Facebook and Instagram you will be able to decide who sees your post. You will only pay for the users that are most relevant to your brand.
Taking as an example in previous funnel, you will be able to search for new users relevant to you through interests related to your brand or the product or service you sell. Once we have managed to place cookies on the devices of these users, we can try to reengage them with an offer or proposal that is most relevant to them: show them the shirt they saw on sale, or simply show them just the iPhone model they visited. All this, within the locations of Instagram, either in the news feed that is mixed with that of your friends, or in the Stories.
As you know your paid posts will be intercepts with the posts of your user’s friends. If they quickly detect that all you want is to sell them something, they will ignore your content. Try to keep the designs less promotional in the first phase of prospecting.
In addition, you will have to take advantage of the fact that we have two different locations to appear in, so you will get many more clicks if you design a format for the Feed and another for Stories. Extra tip: the images for the feed instead of uploading them in the format of 1200 * 625 upload it square and thus take up more space in the user’s mobile. Here you have more information about the formats.
Literally, click on the follow button of each of your competitors, and activate notifications to not miss any of them. Also browse their websites, so that later, their Instagram advertising appears on your Instagram. This way you will be up to date with their strategies with almost no effort.
Try to understand about the frequency of their publications, what day they make greater discounts, with what type of publications generate more engagement, etc. It will give you clues about what works for them at the business level and what doesn’t.
We will find the combination that works best for you: which campaign objective best meets the business objective, which audiences are most profitable for you and which are the ones that assist us or what type of publication generates more engagement, clicks or sales. All these tests can be done through controlled tests that will allow us to discard until we are left with the structure that benefits us the most.
So far our best tricks for Instagram. If you already use them all, congratulations! And if you want to start any of them, as Digital Menta, we encourage and help you achieve your goal. What are you waiting for to take your Instagram account to the top? Thanks for reading!
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