“Your ad was not approved because it does not meet our advertising policies” or a bright red button next to what is read “not approved” are some of the indicators of panic in our Facebook campaigns. It means that we have rejected ads on Facebook and that we must act quickly and effectively to solve it.
What to do? Who to talk to? First of all, Keep Calm! We’ve all been through more than once and some of them have to happen too often if they haven’t read and reread the Facebook policies. Let’s look at some of the cases of rejected ads on Facebook and how to solve them. Started?
Before you start creating Facebook Marketing We strongly recommend that you study the Facebook Advertising Policies and pay special attention to the Banned content And to the rule of 20% of text in the image, because they are usually the main reasons why we can have ads rejected on Facebook. Better to have clear the limits of entry and not have to take any surprise in hindsight. As you will see, there is not so much content to read so you have no excuse!
In any case, we summarize the main prohibitions below.
It is possible that, although we are convinced that we are fulfilling all the advertising policies of Facebook, we reject any of our ads. What can we do then? We must contemplate two scenarios:
As you will see, we have rejected an ad but have not specified the Reasons for rejection. They give us the option to “appeal”, you can write a message explaining why your ad is valid to be published and you will receive a response from the Support team explaining what has happened.
In our case, the experience has not been good. The answer we obtained from Support was a “predefined” message that had nothing to do with the real motive of rejection. So, our recommendation is that if you find yourself in this case you directly contact your Account Manager on Facebook to derive it to a qualified team that can give you answers.
By the way! We tell you that, in this case, the reason for the rejection has been because they detected that the brand we were announcing with a new creation advertising account, had previously been announced through an advertising account of an agency that managed Advertising of various advertisers from the same account. We take the opportunity to strongly discourage this way of working. Whether you are an agency or you are going to hire a service. Each advertiser must have and own their own advertising account in order to always be able to keep the information and the valuables of the account.
Have you had any problems with rejected ads on Facebook? Tell us how you solved! We read! ????
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