The main requirement in developing a user experience that can set an example is to meet the exact needs of the user. Later we will work both the simplicity and elegance of the system to make it easy to use. 

It is important to understand that the user experience goes far beyond complying with the functionalities provided in a client’s briefing. In order to achieve a quality user experience, a perfect fusion between services from multiple disciplines must be achieved. This includes engineering, marketing, graphic and industrial design and interface design.

We must also distinguish between UX and usability: according to the definition of usability, it is a quality attribute of the user interface, which covers whether the system is easy to learn, efficient to use and enjoyable.

Therefore, it is important to understand that the total user experience is a much broader concept.

Next we refer to Garrett layers to explain the hierarchy and deliverables that should be developed in a UX project.

The components of an experience are divided into 5 layers that we will describe from the bottom up, and we will see how the upper layers are constructed as a result of the lower layers.

Layer 1 or Strategy: This layer is defined as the needs of the user and the objectives of the site or system. All experience must have a clear and concrete purpose, and must be defined before beginning work on any type of deliverable.

Layer 2 or Scope: It implies what the site or system will do and the content it will include. Functionality requirements that the system must meet to meet the needs of the user and objectives of the page that we have defined previously will be included.

Layer 3 or Structure: It implies how this content will be structured and interact with it. In the interaction design, users will be defined as interacting with the content defined above.

Layer 4 or Skeleton: We begin to visualize the different contents with their respective interactions and it is demonstrated that the proposed structure is functional.

Layer 5 or Surface: In this layer our main objective will be to ensure that all interactive and static components are distinguished, that the text is readable and that the system is consistent with experience.

These are some of the benefits that a good user experience brings:

Brand Improvement

If users have a good experience interacting with your brand, they will have better valuation of it.

Clear strategy

The objectives of the interface are clearly defined, so it will improve that users also achieve them.

Improved conversion

The more satisfied users there are, the greater the possibility that they will meet the objectives set out on the site.


A web or interface in general that is not designed to provide the user with a pleasant experience, hardly generates trust.

Bounce rate

A good user experience makes it remain on the site, thereby improving the bounce rate.

More accurate data

We can modify design elements more easily and study how they can improve conversion.

What are the main differences between UX and usability?

Although there is a clear relationship between the two concepts, we should not confuse them. Usability refers to making an interface or site easy to use, while the user experience is to cause satisfaction in that site or interface.

How to build an attractive user experience?

To be able to design an attractive user experience, it is important to have clear different processes that will be important for this and to which we have mentioned previously: strategy, scope, structure, skeleton and visual content.

What is the UX?

There are different definitions, but most agree that the user experience or UX encompasses all aspects of the interaction of end users with the company, its services and its products.

What does a UX designer do?

A UX designer is a professional who takes care that the user’s perception and sensations of the product or service are adequate. It is responsible for defining the means, processes and ways in which people interact with these objects or information systems.

Paloma García

UX · 12 / 12 / 2019

Use PageSpeed ​​Insights to improve the quality of a Landing Page

Users are increasingly demanding, so we must offer fast and satisfying experiences. Therefore, it is important to optimize the loading time of our landing page. And we must be more demanding with our site on mobile devices. According to recent studies, the average loading time of a page on a mobile device is 22 seconds. Taking […]

Paloma García

UX · 24 / 10 / 2019

What is CRO? Description and key concepts

In our blog we have already addressed issues related to the CRO concept, as tools to optimize it, what is AB testing and design improvements to maximize conversions. It is time to go back one step back and define in more detail what CRO (Conversion Rate Optimization) is, as well as other key concepts related […]

Digital Menta

UX · 13 / 09 / 2019

Can a good web design increase the conversion rate? The answer is yes.

El  diseño UX/UI (experiencia de usuario/interfaz de usuario) ha cobrado una gran relevancia en los últimos años. Con páginas (landings) claramente orientadas a objetivos, cada decisión tomada en el proceso de diseño puede ser decisiva a la hora de llevar al usuario a buen puerto.

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