Those of us who are followers of a football team do not usually choose for rational reasons and in the case that we do not like, change to another better. Regrettable or fortunately we will be fans of that team forever.
Fortunately in the digital world, neither the strategies nor the tools used to analyze them are forever and we can change and use as many as we want, and at any time. It Is As if each year we could choose to be the team that will win the Champions League. In this way, we would always be happy. ????In this post we will talk about a spectacular tool to spy on our online competition. It has two versions, but its free version (which is what we’re going to talk about here) offers high-utility information that all the people who work in Digital Marketing should at least review. This tool is Similar Web.
It’S A Company founded in 2009 in London. It Offers web Analytics, data Mining and business intelligence services for international organizations. Use the Big Data to collect, measure, analyse and provide user relationship statistics for both websites and mobile applications.
The first thing that asks SimilarWeb is to introduce which website we want to analyze. Here The first thing we should mention is that the tool needs a medium traffic volume of a few thousand visits per month. Without This it will not offer us enough information of the company to analyze.
Once we include the domain, we begin to understand the power of this tool.
First, you have to be cautious with any traffic analysis tool and more if you infer the information. However, and taking this into account, it will serve us to compare the different Digital Strategies No problem.
As you can see, the utility of this tool is very high in its free version, so if you have the ability to use it sure you plantearéis access to the Pro version, which is even more useful and offers many other things like analysis of industries Etc…
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