How many times have you read an article on the Internet that was so paraphrased that you didn’t find it a pleasant read? And, is that introducing a certain keyword density is the obsession of most of the people who write an article focused on obtaining a certain positioning. In addition, it is true that until a while ago it was quite frequent to discover websites with poor or low quality content, over- optimized, duplicated and even with spelling errors.
With the emergence of the Google Panda algorithm, SEOs soon realized that one of the keys to appear in the top positions of the search engines and what is more, avoid penalties, was to generate quality content, original, updated and above all, natural. A unique and valuable content for the user, capable of giving an optimal answer to their questions.
In short, it is about writing articles thinking about the user and not the search engines, that is, generating a unique content that adds value to the reader and is useful. Therefore, common sense and naturalness are key aspects to write good SEO content. Of course, we must always take into account a series of technical aspects that decisively influence the positioning.
Do you want to know what they are? We are going to tell you!
Tabla de contenidos
What is the type of your website? Depending on your site, you will have a target audience or another. It is not the same to write content for an online store, in which you will mostly talk about the descriptions and benefits of the products with a language focused on sales, than a corporate website aimed at executives or commercials. The language, style and tone of the communication is different in each of the examples presented and, depending on this, we must write our content.
As we discussed in the 10 Myths about SEO article: “The user experience on a website has become increasingly important and texts that repeat many times certain terms do not produce a pleasant experience.”
The keywords should appear in the text but in a logical and structured way. In addition, it is essential to include the keywords at the top since it is when the most relevant information is told and in the end, what, how, when, where and why of the subject is resolved. Of course, varying its wording to make reading more dynamic and enjoyable.
One way not to repeat the keywords is to use semantic text, that is, to include synonyms for a keyword or variations of these, as is the case with middle or long tail keywords. For example, if our site is a pet store and the keyword to be positioned on one of the pages is “small dog food”, you can use terms such as “small dog food”, “puppy food”, “buy food for Puppy dogs ”or“ natural dog food”
Creating original, quality and attractive content for search engines is not always easy. Therefore, it is essential to take into account a series of technical aspects that influence its positioning.
Here are some tips to optimize it:
When generating content, it is convenient to use images or infographics because the presence of graphic elements encourages a more enjoyable and dynamic reading. However, they must be properly optimized for search engines.
The aspects to consider for image optimization are:
As important is knowing what should be done as what should be avoided. Therefore, we have prepared a list with some of the prohibited practices when writing SEO articles:
As you can see, there are many key techniques and aspects to consider when writing content for SEO. However, the most important thing is to always keep in mind who your target audience is, in order to generate quality content that brings value.
We hope you found this article useful. If you have any questions or just want to share with us more tips or advice to write SEO articles, contact us. We will be happy to read your comments!
Voice search is one of the trends that is currently experiencing the greatest growth. In fact, more than one billion voice searches are already performed each month and it is expected that by 2020 50% of searches will be performed by voice. Therefore, given its high utilization, companies cannot ignore voice searches. They must be […]
SEO · 19 / 12 / 2019
We come from a year where news and algorithm updates by Google have played a crucial role in the day-to-day life of SEO. As we all know, Google updates its algorithm every week, but there are always one or two updates that especially shake the SERPs and become news above the rest. In this year, […]
SEO · 29 / 10 / 2019
A few months ago we started working on a new project, the redesign of our own website. It was the time for the former website of Digital Menta, an online marketing agency that until recently focused “only” on PPC services, would be renewed and include a space for the new Design, Inbound and SEO teams. […]